CINCINNATI—November 21, 2023— DonorDrive, an EngageSmart (NYSE: ESMT) solution and creator of an advanced enterprise digital fundraising solution, announced major product enhancements including embedded donation forms and enhanced site design capabilities. These new features are designed to help enable enterprise nonprofits to optimize conversion rates and increase donations with a more consistent cross-channel experience.
DonorDrive’s new features come at a critical time: both interest rates and the cost of goods are rising, personal disposable income is decreasing, and the nonprofit industry is feeling the impact. Giving from individuals — which accounts for 64% of the $499.33 billion of charitable donations made in 2022 — was down 6.4% compared to 2021, according to Giving USA’s Annual Charitable Giving Report.
To help enterprise nonprofits drive revenue amid this shift in individual giving, DonorDrive has released platform enhancements that aim to remove friction from the donor experience. The platform's new embedded pop-up form feature allows users to complete donations via DonorDrive's solution without having to leave the benefiting organization's site, creating a clearer and more efficient user experience. Increased design capabilities allow nonprofit organizations to keep their branding more consistent for donor and fundraising experiences hosted on DonorDrive’s site, building trust with supporters and helping to reduce donation abandonment. Along with these major updates, DonorDrive also released the following product enhancements in 2023 focusing on improving individual giving programs:
- New one-time and recurring donation payment types, including recurring PayPal and Apple Pay donations
- New donor portal features that enable donors to upgrade their donations, update their donation schedule, and change payment methods
- WCAG 2.1 accessibility improvements for all supporters, including screen reader accessibility enhancements for donation and registration forms
- Mobile check deposit for fast check processing
- Configurable transaction fields that allow for more detailed donation attribution and improved data standardization
- Simplified transaction reconciliation tools for finance teams
- New integrations for Google Analytics 4 and Google Tag Manager for advanced conversion tracking
“As patterns in the individual giving space change, our focus remains on helping our clients increase revenue, reducing friction in the donation process, and improving administrative efficiency with easy-to-use configuration tools for nonprofit staff,” said Kasey Cuppoletti, Senior Vice President, Product at DonorDrive. “Our product development process is driven by client feedback, and we have received overwhelmingly positive feedback on these new enhancements. Our clients and our team are confident that these tools will continue to boost supporter engagement and drive impact for nonprofit organizations’ fundraising programs.”
To learn more about DonorDrive’s fundraising solutions and product enhancements, visit: donordrive.com/solutions.
DonorDrive, an EngageSmart solution, is an advanced digital fundraising platform for nonprofits that turns everyday people into powerful fundraisers. Drive more revenue for your cause with the most immersive, connected, and well-designed fundraising experience ever made. For more than 20 years, DonorDrive has helped hundreds of nonprofits like Children's Miracle Network Hospitals, American Foundation for Suicide Prevention, Covenant House, Doctors Without Borders, Muscular Dystrophy Association, World Vision and hundreds more to raise billions of dollars. To learn more about DonorDrive, visit www.donordrive.com.
EngageSmart is a leading provider of vertically tailored customer engagement software and integrated payments solutions. At EngageSmart, our mission is to simplify customer and client engagement to allow our customers to focus resources on initiatives that improve their businesses and better serve their communities. EngageSmart offers single instance, multi-tenant, true Software-as-a-Service (“SaaS”) vertical solutions, including SimplePractice, InvoiceCloud, and DonorDrive, that are designed to simplify our customers’ engagement with their clients by driving digital adoption and self-service. As of June 30, 2023, EngageSmart serves 109,700 customers in the SMB Solutions segment and 3,400 customers in the Enterprise Solutions segment across several core verticals: Health & Wellness, Government, Utilities, Financial Services, Healthcare and Giving. For more information, visit https://engagesmart.com and follow us on LinkedIn.
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