How Nonprofits are Reaching Millennials through Google AdWords

Ever noticed those little unobtrusive text ads at the top of results when you google something? These are Google AdWords. As an advertising vehicle for your nonprofit, you probably have never thought using search ads, but you certainly should if you’re trying to reach Millennials, the most passionate generation of fundraisers yet. 

Josh Weum, AdWords Digital Ambassador at Google explains why AdWords are working so well with Millennials when it comes to causes.

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