DonorDrive
CINCINNATI—July 31, 2024—DonorDrive, creator of an advanced enterprise digital fundraising solution, is collaborating in the launch of the first-ever DAF Day, happening this October, a new kind of giving day that reframes how Donor Advised Funds (DAFs) are used – and who uses them.
DAFs are a tax-advantaged charitable giving account, similar to a 401(k) for retirement or a Health Saving Account (HSA) for health care expenses. DAFs have expanded rapidly in recent years, with the number of accounts growing 9x since 2012 and disbursing $52 billion in 2022. New research on nonprofit DAF fundraising shows that DAF donors give 19x as much as non-DAF donors, and when an existing non-DAF donor starts giving from a DAF, their annual support increases 96%.
DonorDrive joins Chariot, the payments company dedicated to DAF giving, along with top nonprofits and Donor Advised Funds, to boost the usage and adoption of this fast-growing philanthropic vehicle in the weeks leading up to DAF Day on October 10.
With $230 billion already set aside for giving in DAF accounts, nonprofit organizations have a great opportunity to increase revenue and simplify the giving experience with DonorDrive’s DAFpay payment option. DAFpay, Chariot’s 3-click DAF payment option, is natively integrated into DonorDrive donation pages for both Individual Giving programs and peer-to-peer events. This integration gives DAF donors a best-in-class experience, enabling real-time participation and recognition in online fundraising while improving efficiency for nonprofit teams.
“We are thrilled to be an official launch partner of DAF Day! The Donor Advised Fund (DAF) giving experience continues to be a major focus for our clients as we approach the biggest fundraising season of the year," said Kasey Cuppoletti, Senior Vice President, Product at DonorDrive. "Through our collaboration with Chariot’s DAFpay, DonorDrive makes it easier than ever for organizations to not only reduce donor friction, but also increase revenue and efficiency for nonprofit staff. We can't wait to continue seeing the impact organizations and their DAF donors make on DAF Day October 10!"
DonorDrive encourages it’s clients to join the national day of DAF giving on October 10 and activate their donors to create a new wave of philanthropic support. With technology to enable real-time participation and recognition for DAF donors, the stage is set for a moment of unprecedented generosity.
To learn more about DAFpay on DonorDrive and simplify the donor experience ahead of DAF Day, watch the on-demand webinar, The $229 Billion Question: How Will DAFpay Help You Hit Your Revenue Goals Faster? or visit donordrive.com/contact.
About DonorDrive
DonorDrive, is an advanced digital fundraising platform for nonprofits that turns everyday people into powerful fundraisers. Drive more revenue for your cause with the most immersive, connected, and well-designed fundraising experience ever made. For more than 20 years, DonorDrive has helped hundreds of nonprofits like Children's Miracle Network Hospitals, American Foundation for Suicide Prevention, Covenant House, Doctors Without Borders, Muscular Dystrophy Association, World Vision and hundreds more to raise billions of dollars. To learn more about DonorDrive, visit www.donordrive.com.
About DAF Day
DAF Day is a new kind of giving day that reframes how donor advised funds are used–and who uses them. A collaborative group of leading nonprofits, fundraising platforms and DAF providers are coming together to activate their collective audience of millions of donors for a single day of unprecedented generosity with DAFs on October 10, 2024. Visit www.dafday.com to learn more.
About Chariot
Chariot is the payments company dedicated to Donor Advised Fund (DAF) giving. DAFpay, Chariot’s 3-click DAF payment option, allows donors to give with their DAF anywhere they are inspired to give online. This enables donors to use their DAF in more places, more often, and unlocks more DAF gifts with better information for nonprofits. Visit www.givechariot.com to learn more.
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Media Contact:
Nicole Bestard
Quarter Horse PR
donordrive@qh-pr.com
Chariot Contact:
Mitch Stein
Head of Strategy
contact@givechariot.com