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Increasing Fundraising Conversion and Revenue: Optimize Your Next Individual Giving Campaign

About the Guide

It’s a hard time to be a fundraiser. You’re faced with a shrinking pool of potential donors as the number of individuals making charitable gifts has reached an all-time low. With staff burnout and increased competition for talented team members, you’re faced with raising hiring and retention costs. In a fragmented digital landscape, you struggle to cut through the noise and get your mission message across to the right people at the right time.

Within this guide, you'll find everything you need to know about optimizing your next Individual Giving campaign.

  • Top Trends in Individual Giving

  • What Is Individual Giving?

  • Align to Your Donor Journey

  • Features to Increase Conversion and Revenue

  • Recipe for Optimized Donation Forms

  • How to Get the Most Out of Your Technology