Mobilize Peer-to-Peer Fundraisers on Giving Tuesday

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About Team World Vision

Team World Vision supporters fundraise to provide clean water to children in need by competing in endurance races. On Giving Tuesday, Team World Vision challenges their peer-to-peer fundraisers to ramp up efforts — incentivizing activation with a matching gift and playing into the energy around the global day of giving.

And it works! Their fundraisers see a boost to personal fundraising goals while also feeling like they’re part of something bigger — both as part of Team World Vision and an international movement of generosity.

Key Strategies

  • Incentivize fundraisers and donors with a matching gift.

  • Communicate early, but not too early to avoid a fundraising slowdown before Giving Tuesday.

  • Prepare your supporters with a Giving Tuesday-specific fundraising toolkit and social media graphics.

  • Get your donor experience ready for prime time.

  • Thank your fundraisers and donors loudly and proudly.

Download the Team World Vision case study.

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