Kickstarting Year-End Fundraising With Giving Tuesday

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About National Ovarian Cancer Coalition (NOCC)

NOCC leads the fight against ovarian cancer in the US. Their teams across the country support survivors and caregivers, raise awareness, and fund research to find a cure.

After rallying around Giving Tuesday in 2021 like never before, the global day of giving has become NOCC's second biggest day of support throughout the year, outpaced only by December 31. They found success focusing on reaching out to current supporters, sharing the broader mission of Giving Tuesday, and capitalizing on Facebook’s $8 million in matching donations.

Key Strategies

  • Start planning early and set expectations with internal stakeholders.

  • Communicate when and where it makes sense.

  • Boost excitement on Giving Tuesday.

  • Build momentum to kickoff year-end giving.

Download the NOCC case study.

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