John Haydon's tips to create an amazing fundraising experience

Joanna Harvey

Joanna Harvey

Director of Marketing

Earlier this month, we sponsored the Peer-to-Peer Professional Forum Conference in Miami. As a key sponsor of the conference every year, we were delighted to bring in one of the hottest speakers in the nonprofit space: John Haydon. We recorded his opening to our pre-conference session Create an Amazing Fundraising Experience. In his presentation, John shared some of the key ways that nonprofits can communicate better with event participants and donors.

Here are the top 5 highlights from John’s presentation that you won’t want to miss:

  1. Always start with people. Who are your supporters? What do they care about? What do they want to do? Use tools like Facebook Audience Insights to learn about your audience on a deeper level. 
  2. Think about the what your audience is interested in and what you want to say as a brand. Find the intersection and use that common interest to build your story.
  3. Stop bragging about your nonprofit and making the conversation one-sided. Think instead about making your fundraisers look great. People share on social media to impress their friends. Make them look great, talk about their impact, let them be in-the-know, and they will bring you into the conversation with their friends.
  4. Think about the stories that you tell about your brand, and make them consistent across all of your social networks. You’re not just a nonprofit. You are a curator of stories, so give people stories that they’ll want to share. Act as a conductor to bring these stories to life across all of your channels. 
  5. New fundraisers require a special touch. Talk about impact on your cause, not money. Leverage video to create a relationship with supporters. Don’t forget to ask them what they think. Your fundraisers want to know that their voice matters and that they are having an impact on your cause.  

Catch the full replay of John’s presentation to learn how you can make fundraising for your event an amazing experience for your participants and donors.

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