7 current fundraising stats you should know for 2019

Team DonorDrive

Team DonorDrive

Our DonorDrive State of Fundraising 2019 Report is out and it's packed with stats to help guide your peer-to-peer fundraising this year.

Here are some useful numbers and the takeaways:

A participant who comes back to do the same peer-to-peer event five years straight has 22 times the dollar impact of a one-time participant. Their impact totals $4,425 on average. Their overall value is near that of a mid-level donor.

Long-term participants raise 18% more on average than they did the year before. The dollars they raised in year six are almost double of what they raised in year one. Bottom line: Do everything you can to keep those participants coming back.
 
From DonorDrive client NAMI, corporate teams in their NAMIWalks raise 36% more than family or community teams. If you’re not focusing on building corporate teams in your event, this is the year to do it.
 
Also from NAMI: Those who self-donate raise almost 10 times more than those who don’t. Encourage self-donation during registration for your peer-to-peer event, since everyone who self-donates has one more donation than those who don’t.
 
Participants who use DonorDrive’s Live Fundraising™ raise 150% more than those who don’t. If you’re not giving your supporters the ability to live stream their fundraising, you’re missing out on the biggest trend in peer-to-peer.
 
Mobile donations are up 208% over a five-year period. Phones are quickly becoming the device-of-choice for transacting and giving. Offering your supporters mobile-friendly and tap-to-pay options like Apple Pay, PayPal and Amazon Pay is becoming more vital than ever to capture fundraising momentum.
 
46% of DIY participants came back to do the event again. It’s reported that 23% is the national average, so DIY actually encourages retention.

You’ll find all the stats, stories and best proctices in the DonorDrive State of Fundraising 2019 Report. As always, it’s free.

Get the report.
 

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