Our DonorDrive State of Fundraising 2019 Report is out and it's packed with stats to help guide your peer-to-peer fundraising this year.
Here are some useful numbers and the takeaways:
A participant who comes back to do the same peer-to-peer event five years straight has 22 times the dollar impact of a one-time participant. Their impact totals $4,425 on average. Their overall value is near that of a mid-level donor.
Long-term participants raise 18% more on average than they did the year before. The dollars they raised in year six are almost double of what they raised in year one. Bottom line: Do everything you can to keep those participants coming back.
From DonorDrive client NAMI, corporate teams in their NAMIWalks raise 36% more than family or community teams. If you’re not focusing on building corporate teams in your event, this is the year to do it.
Also from NAMI: Those who self-donate raise almost 10 times more than those who don’t. Encourage self-donation during registration for your peer-to-peer event, since everyone who self-donates has one more donation than those who don’t.
Participants who use DonorDrive’s Live Fundraising™ raise 150% more than those who don’t. If you’re not giving your supporters the ability to live stream their fundraising, you’re missing out on the biggest trend in peer-to-peer.
Mobile donations are up 208% over a five-year period. Phones are quickly becoming the device-of-choice for transacting and giving. Offering your supporters mobile-friendly and tap-to-pay options like Apple Pay, PayPal and Amazon Pay is becoming more vital than ever to capture fundraising momentum.
46% of DIY participants came back to do the event again. It’s reported that 23% is the national average, so DIY actually encourages retention.
You’ll find all the stats, stories and best proctices in the DonorDrive State of Fundraising 2019 Report. As always, it’s free.
