There are 20 item(s) tagged with the keyword "events".
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At DonorDrive, we’re often asked what data can be used to improve the success of a peer-to-peer event between launch of registration and event day. We’ve boiled it down to the five most important metrics you can track during event fundraising to boost revenue:
Zero-dollar fundraisers are a major problem for almost every organization. It’s estimated that well more than half of all peer-to-peer event participants nationwide don’t raise a cent. It’s an epidemic, but we have the proven cure. Our white paper, 12 Ways to Engage Your Zero Dollar Fundraisers, focuses on a realistic plan to solve the problem for your nonprofit. Here’s what’s covered:
We did some digging into our clients’ peer-to-peer events in DonorDrive. In events that promote team fundraising, 59% of dollars come through teams. So when organizations focus on recruiting more teams and improving their performance, their event is more likely to grow. We suggest that you recruit now for the upcoming Fall event season to get the most from your fundraisers. Below we’ve listed the five most important elements of a team-building strategy.
Did you know more than half of your donors will cover payment processing fees for their donations when asked? In DonorDrive 52% of donors cover their processing fees when given the option. This has proven to lead to a 3% increase in overall event revenue. In our case study, Wayne Baldaro, Senior Program Manager of Fund, Development, and Events of the National Alliance on Mental Illness, explains this trend of giving a little more: “Now donors expect the additional ask. They expect the opportunity to do more. It’s becoming a standard in fundraising: another way for people to do additional good.”
We often try to slice and dice event numbers in a myriad of complex ways to determine what makes our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple split in our data from DonorDrive events, identifying those raising better than average and those raising less.
Millennials are credited with being the most passionate generation to date, but still nonprofits struggle with how to harness that passion for their organization. It’s important to remember that the biggest value of Millennials to an organization is in participation, rather than in donations. As Millennials age, they're likely to give more, but right now it’s important to think of them as fundraisers for your organization rather than donors.
In these days when nonprofits are trying to eliminate the zero-dollar fundraiser, it’s surprising how organizations are reluctant to require peer-to-peer fundraising minimums for their events. While most cycling events and marathons require fundraising minimums, some into the thousands of dollars, we’re seeing more and more organizations that fundraise with DonorDrive successfully employing fundraising minimums at lesser amounts on walks as well. We spoke with Kim Kraus, in charge of Special Events at Children’s Hospital at Dartmouth-Hitchcock about their CHaD HERO event that uses DonorDrive's Required Fundraising feature. The CHaD HERO is a 5K walk, 10K hike, 5K run, half marathon, family fun run and day-long community festival. The CHaD HERO has had a minimum fundraising requirement for several years. Here’s how their minimums work: “Our current registration fee and fundraising minimum structure is:
It’s easier to get successful participants to raise more than it is to get zero-dollar fundraisers to raise a penny. We all know that from experience. But there’s good reason to focus on your less successful fundraisers too. Many of these participants will become a value to your organization once they overcome their...
Recently we had a few DonorDrive clients that had to delay or cancel their big walks and runs due to Hurricane Joaquin when it hit the East Coast. Organizations often have a contingency plan in place for such emergencies, but many times it hasn’t had real-world testing recently. To give you a little better idea what you could be up against, we talked with Ashley Husich, Associate Special Events Director for Children’s National about how they handled the postponing of their Race for Every Child.
It’s a fact that many nonprofits don’t freely talk about to donors: It costs money to raise money. And even though peer-to-peer fundraising has greatly reduced these expenses (when compared to the more traditional solicitation methods like direct mail) there still are...
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