There are 17 item(s) tagged with the keyword "Millennials".
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At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.
Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
Each generation of our society is shaped by the events of their time. The Greatest Generation returned from World War II and gave us the massive, free-thinking Baby Boom Generation. Boomers gave us the independent Generation X, which in turn spawned the passionate Millennial Generation. As a result of the world they grew up in, each generation has a distinct culture that’s helped shape their values. It’s when we understand these differences between the generations that we can appeal to their desire to support.
Millennials are credited with being the most passionate generation to date, but still nonprofits struggle with how to harness that passion for their organization. It’s important to remember that the biggest value of Millennials to an organization is in participation, rather than in donations. As Millennials age, they're likely to give more, but right now it’s important to think of them as fundraisers for your organization rather than donors.
69% of dollars donated to Millennial events come from older generations. Our infographic will give you surprising insight into the habits of these donors. It'll change your thinking about how the generations donate.
Social media is accused of driving society apart. But those who see things that way tend to be people clinging to old ways and failing to see the ways that social media is bringing us all closer together. The reality is that social media can create a new, more intimate sense of community. Every one of us has connected with a long-lost friend or relative on Facebook. People who have moved across the country or to the other side of world keep those at home constantly updated on their life via Twitter. And online groups connect people with similar interests across the globe.
So why is it that nonprofits have such a tough time understanding young professionals? Elders have always had trouble understanding youth, but the Millennial Generation seems to really stymie organizations. Some of the conundrums: We're told that this generation is the most passionate ever, yet they don't seem serious about helping your organization. They're connected to every social media platform available, but won't return a phone call. Stats say they're big givers, but not to your organization.
You have to have a different approach to fundraising with Millennials. They‘re willing to go to an event a month. Older volunteers may want to do one big event a year. Young professionals usually prefer to do a higher volume of more intimate events. You’ve got to allow them to be creative. Millennials may want to do some events you’ve never done in your organization before. You may not think an event will work, but if they think it’ll work, you’ve got to give them the leeway to do it, even if it might fail.
For a young professional group to thrive there must be structure, but not something with the overbearing rules that your traditional structure may have. You’ll still want to have a hierarchy with officers. That’s one thing that will actually attract some of your leaders. They're building their resume. They’re still looking for leadership opportunities. From your point of view, you need a structure for who’s going to run your meetings. You have to start your group with an existing board member or volunteer. But what you don’t want to do is have that older volunteer running the group. You want them to get it started and then back away and be there for advice when needed.
If your organization has been trying to get Millennials involved through conventional methods, well—there’s the problem. While young professionals want to help your organization, they typically don’t want to be part of the traditional structure. Whether you call this your Young Professionals Group or come up with a more creative name (better yet, let them think it up) it's important that they have an organizational structure they can call their own. You need to make them feel empowered. We’re tempted to micromanage them, but don't. That’s the quickest way to destroy your group.
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