Infographic: Who's snatching your DIY dollars?

Fundraising Campaign Types March 23, 2016 By Kevin Wolfe


If you don't have a DIY program, the answer to that is pretty simple: Everybody. 

Most major nonprofits already have DIY programs in place and the rest are currently adding DIY as a new revenue stream. So why is 2016 quickly becoming the Year of DIY? It’s that organizations are seeing big benefits and almost no downside. A DIY program requires many less staff hours than a new event would and each campaign yields more than an event participant does: A LOT more. Check out this stats from our latest infographic with fresh stats from DonorDrive:

The average DIY campaign raises 541% more than the average event participant.

In our research we’re seeing that DIY gives an organization’s most-dedicated supporters another way to fundraise for their favorite cause. (Many create DIY campaigns in addition to participating in signature events.) Organizations are also seeing new supporters through DIY. These are often people who have wanted to fundraise for the organization, but didn’t or couldn’t participate in signature events. 

Get the full infographic below.