Infographic: Fundraising is a team sport

Peer-to-Peer Fundraising Best Practices April 26, 2017 By Kevin Wolfe

For events that rely on peer-to-peer fundraising, teams have become the backbone. It’s easy to see why: 100 teams can bring you as much revenue as 1,000 individual participants.

A team raises 10 times the dollars an individual participant raises.

For our latest infographic we dug deep into the numbers to see why teams are playing such a vital role in events and why making your event team-centric is a sound strategy for growth. In our data sample* of DonorDrive client events that made teams part of their fundraising, we discovered that more than half of the event revenue was generated by teams.

59% of event dollars come from teams.

While it’s important to note the sheer dollars that team members bring to your event, it’s just as valuable to know that team members are better fundraisers than individual participants:

A team member raises 70% more than an individual participant.

It takes fewer team members than individual participants to make your event a success. Why do teams excel in events? Essentially it comes down to a pack mentality:

  • Fundraisers are braver in a group. The ask becomes easier when you see others on your teams doing it. Being part of a team gets shy members over the stigma of fundraising.
  • Members encourage each other. Everybody wants to be a winner and wants to be associated with a group of winners.
  • Members are accountable to the team. As a team member they're part of an elite group. No one wants to be that member who lets the team down.
  • Members compete against each other. Like encouragement, friendly competition builds better fundraisers.
  • Teams compete against other teams. Team rivalry inspires more than the team. It inspires rival teams to be better fundraisers too.
  • Teams grow naturally. News of team success spreads rapidly. Everyone wants to be on a winning team.

The more you encourage this pack behavior in your event, the more teams you’ll see and the more successful they’ll be. While all events aren’t physical most have some element of sport or accomplishment. The more you make fundraising the real sport in your event the more successful you’ll be.

The value of team captains

If you have good captains, they’ll coach their team so you don’t have to focus as much on that like you do with individual participants.

The average team has 6 members.

For every team captain you recruit that's five participants you won’t need to push as much since the captain will be helping you with that. We also see that captains lead by example: While team members are better fundraisers than individual participants, captains are even better fundraisers than their team members:

Captains raise 74% more than their team members.

Captains raise more for a few reasons. The biggest factor in their success is that captains get bigger donations:

A captain’s average donation is 48% more than their team members’.

Captains do much of the coaching of their teams, so it’s important that organizations steward these captains—each helping bring in ten times the dollars of an individual participant. We can't ever take them for granted. Thank them and also offer to help them in any way you can. Often the suucess of your entire event is resting on the backs of a few dozen captains.

But in terms of growth, what's the real boost that teams can mean for your event? Last year DonorDrive clients saw substantial growth through teams:

Organizations that fundraise with DonorDrive that promote teams in their events grew 28% in 2016.

While we’ve long known that a team is only good as its captain, we now know that an event is only as goods as its teams. We have a great infographic below that illustrates these stats.

* 2016 events in organizations that raise over $1 Million online annually through DonorDrive and promote team fundraising.