Does your year-end giving campaign need a refresh? Here are nine ways to spice things up:
This time of year there are so many ideas for year-end campaigns floating around. The problem is that you’ve heard them all before. We’d like to freshen up your list with some ideas your supporters might find new and exciting:
"Thank You" Video Campaign. Saying thanks is expected this time of year, but here’s a refreshing new way to say it. With a camera phone, shoot a series of 30-second videos of those who benefited from donations this year. Have...
It’s said you can’t plan for a disaster. But really, you have to. The recent string of disasters has shown many organizations the need for having a fundraising plan in place for when disasters happen. In this article, we’ll focus on the basics that will make your fundraising campaign thrive. Here’s our concise six-point plan:
As Do-It-Yourself fundraising continues to grow and evolve, it’s important to remember that the strong benefits of a DIY program haven’t changed since its inception. DonorDrive clients who use our Personal Campaigns to collectively raise millions of dollars online are seeing the same benefits they did when we introduced the program in 2009.
Do-It-Yourself fundraising became quite legendary—but not in a good way for some. When it became popular a few years ago, legend goes that nonprofits would turn it on, supporters would just start using it and a magic new revenue stream would come your way. But for some organizations, that fairy tale didn’t come true.
Last year 700,000 donors took part in #GivingTuesday and raised $117 million. This international day of giving continues to grow quickly, with 150% more raised in 2015 over 2014. More big growth is predicted in 2016 and we're at the point that supporters are expecting all organizations will be offering #GivingTuesday opportunities for them to donate and fundraise.
At the dawn of Cause Marketing in the mid ’70s, the plan was to use the cause to help attract customers. As a matter of fact, the very first Cause Marketing campaign was to drive admissions to Marriott’s new Great America amusement park with March of Dimes as beneficiary. In the 40 years since, companies have realized that their cause can draw in a substantially larger audience than just customers. It’s expanded to any stakeholder that has an interest in the company. You’ll find all the following groups can become involved with a company’s cause:
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