The Complete Guide to Corporate Partnerships for Nonprofits, Part 7: Fundraising...the new element.
Nonprofit Management and Leadership
February 26, 2016
By Ed Lord

Today we’re seeing fundraising play a substantially larger role in comany Cause Marketing efforts. Workplace giving has been around for a long time, but workplace fundraising is a sexy new concept for some corporate partners. Businesses are gravitating...

Jake Hurst of Game Changer Charity awarded DonorDrive Peer-to-Peer Professional Forum Conference Scholarship.
DonorDrive News
February 23, 2016
By Kevin Wolfe

Each year DonorDrive gives someone from a deserving nonprofit the opportunity to go to the Peer-to-Peer Professional Forum Conference. As the world's largest event of it’s kind, this is an amazing opportunity to learn and network with the most innovative nonprofits fundraising through...

The Complete Guide to Corporate Partnerships for Nonprofits, Part 6: Building a healthy partnership.
Nonprofit Management and Leadership
February 19, 2016
By Ed Lord

The goal with any partnership is that it’s symbiotic and helps nonprofit and company thrive. When you achieve that it can be beneficial to both for years to come. It’s important to get the...

The Complete Guide to Corporate Partnerships for Nonprofits, Part 5: Help them evaluate you.
Nonprofit Management and Leadership
February 9, 2016
By Ed Lord

If a corporation is talking to you, they’ve already done at least a preliminary evaluation of your organization. But you want to make sure they do a thorough evaluation, or at least know that you’ve given them the opportunity. It’s possible that your evaluation of them failed to turn up an important element that signals a bad fit, but that their evaluation of you will spot it. Make sure you give them whatever information they ask for and that they have complete access to your organization. If you’re transparent with them, they’re more likely to be transparent with you. That helps for both sides to make sure the fit is good.

The Complete Guide to Corporate Partnerships for Nonprofits, Part 4: Good Alignment.
Nonprofit Management and Leadership
February 5, 2016
By Ed Lord

There are so many factors that go into good alignment between a company and an organization, but it basically comes down to this: Your core mission and their core business will benefit each other.

When there’s that symbiosis, both company and nonprofit gain. Here are a few examples:

The Complete Guide to Corporate Partnerships for Nonprofits, Part 3: Further considerations.
Nonprofit Management and Leadership
January 26, 2016
By Ed Lord

Once you’ve thoroughly evaluated your needs, there a few other considerations before choosing a corporate partner. A good relationship can run for a decade or more, so examining scenarios of outcomes can help you avoid the problems that are responsible for dissolving relationships in...

The Complete Guide to Corporate Partnerships for Nonprofits. Part 2: Checking their PEI Score.
Nonprofit Management and Leadership
January 20, 2016
By Ed Lord

When it came to getting sponsorship dollars in years past, nonprofits often went year to year with their fingers crossed, never sure if that big sponsor would pull the plug and decide that philanthropy wasn’t in this year’s budget. But that’s changed as corporations have put a bigger emphasis on Cause Marketing. Companies don’t want to sponsor anymore: they’re looking to partner. They'll be evaluating your organization based on what you can do for them. Likewise, you need to evaluate all potential corporate partners based on the total impact they can have on your organization.