Each generation of our society is shaped by the events of their time. The Greatest Generation returned from World War II and gave us the massive, free-thinking Baby Boom Generation. Boomers gave us the independent Generation X, which in turn spawned the passionate Millennial Generation. As a result of the world they grew up in, each generation has a distinct culture that’s helped shape their values. It’s when we understand these differences between the generations that we can appeal to their desire to support.
Our nonprofit clients that fundraise with DonorDrive can now offer their supporters Apple Pay as an easy and secure method of giving. The COPD Foundation is the first of our clients (and among a small group of nonprofits worldwide) that is now connected for giving by Apple Pay.
The end of fall events is the time to catch your breath and take another look at your plans for 2017. If you’re like many of our DonorDrive clients, you’re using this time to examine data from this year’s events in order to find out what what made them successful and to determine what you can do to improve them next year. In DonorDrive, we added a great reporting tool this year called Event Insights. This helps our clients quickly see key metrics in their events by tracking trends, peaks and averages. This same examination can usually be done in other software through data exports to Excel. It’s more time intensive, but the data you gain is certainly worth the effort.
On November 1st at the Peer-to-Peer Fundraising Canada Conference, we sponsored a lunchtime contest and asked attendees to tweet the most compassionate act from their nonprofit this year. We thought we'd share a few of the great stories, all centered around the work that their supporters did for the cause.
When it came to compassion, some supporters gave their time and energy:
In the quest to better engage with Millennials, organizations often miss the obvious and fertile opportunity to partner with a startup as part of their Cause Marketing efforts. These unproven businesses can be ideal candidates based on the funding they can offer, their enthusiasm for the cause and the awareness they can generate for your organization. And if they become a success, these merits can multiply. Here are some of the key benefits of joining forces with a startup:
We often try to slice and dice event numbers in a myriad of complex ways to determine what makes our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple split in our data from DonorDrive events, identifying those raising better than average and those raising less.
It’s easy to think that Cause Marketing appeals to a consumer with a different sensibility within a brand’s customer base. There’s been an assumption for years that current customers get gratification out of doing business with an ethical company and will continue doing business with them for that reason. But have we ever examined whether our traditional marketing and Cause Marketing may be appealing to two entirely different customers? An indication of this came from a Nielsen survey that shows that...
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