Every organization strives for a flawless event day with no hiccups that disrupt the ride. But an event needs to be more than just smooth running. It needs to be an unforgettable experience participants will gladly tell their friends about and filled with vivid rembrances that encourage them to come back next year. Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, relies heavily on feedback from her riders to guide the experience: “My personal feeling on creating a great event experience is that you need to change it up. That’s what I’m hearing from riders. We have so many that come back year after year and it can start to get boring after a while.”
An effective communications schedule is a necessity for the success of any peer-to-peer event. In talking with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, we find her communications philosophy differs from many in the peer-to-peer event space. Jessica feels that you have to be aggressive with your communications schedule: “We learned probably in year two of our ride that we didn’t communicate enough. I’d rather hear: ‘I can’t stand getting your emails’ rather than: ‘I’m not getting enough emails.’”
Recently DonorDrive and Top Nonprofits held a series of webinars with nonprofit marketing guru John Haydon. These are now available on-demand and give you the inside scoop on marketing for your organization:
At DonorDrive, we’re proud of the site designs we create for our clients. We’re also honored to announce for the third year in a row, our Interactive Design Team won multiple American Web Design Awards from Graphic Design USA Magazine.
At DonorDrive, we’re often asked what data can be used to improve the success of a peer-to-peer event between launch of registration and event day. We’ve boiled it down to the five most important metrics you can track during event fundraising to boost revenue:
Recently DonorDrive and TopNonprofits did a series of webinars with John Haydon, a sought-after nonprofit marketing expert and contributor to the Huffington Post. We’re now making this series available through the DonorDrive Library. Here’s a brief preview:
No matter how much technology you depend on, fundraising success always comes down to the human element. After all, your software is a catalyst for your own sweat equity: The more effectively you use your software, the better your results. We talked with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free. One of the first things we noticed about Jessica’s approach is that she has a strong sense of ownership in the ride: “I’ve been with the ride since we started and this September is our seventh year.”
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