Recently DonorDrive and TopNonprofits did a series of webinars with John Haydon, a sought-after nonprofit marketing expert and contributor to the Huffington Post. We’re now making this series available through the DonorDrive Library. Here’s a brief preview:
No matter how much technology you depend on, fundraising success always comes down to the human element. After all, your software is a catalyst for your own sweat equity: The more effectively you use your software, the better your results. We talked with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free. One of the first things we noticed about Jessica’s approach is that she has a strong sense of ownership in the ride: “I’ve been with the ride since we started and this September is our seventh year.”
Zero-dollar fundraisers are a major problem for almost every organization. It’s estimated that well more than half of all peer-to-peer event participants nationwide don’t raise a cent. It’s an epidemic, but we have the proven cure. Our white paper, 12 Ways to Engage Your Zero Dollar Fundraisers, focuses on a realistic plan to solve the problem for your nonprofit. Here’s what’s covered:
Many of today’s peer-to-peer events struggle with recruiting large numbers of participants who are enthusiastic about the event, but fail to actually fundraise a cent for the organization. You’d think that after decades of facing this problem someone would one would have come up with a proven plan to motivate zero-dollar fundraisers. Now we have.
Today marks the 18th Annual Take your Dog to Work Day. Across the US, Canada, the UK, New Zealand and Australia, hundreds of thousands of dogs are visiting their humans’ workplace this Friday. We hope your office is one of the many that supports this day.
Part of our business culture at DonorDrive is welcoming staff to bring their dogs to work every day. Since almost half of US households have a dog, we feel it makes sense to welcome canines into our workplace.
This year, more eyes than ever are on the Giving USA 2017 Report. There probably hasn’t been a time in the report’s 62-year history that those of us in the nonprofit space haven’t been more concerned about what the future holds. The good news is that giving continues its upward trend. Todd Levy, CEO of Global Cloud (makers of DonorDrive) and a member of the Giving Institute Board of Directors, explains why this year’s report is regarded as so important: “Though giving is up for the third year in a row, the how and why is what’s noteworthy.” Here are some of the telltale statistics:
Marketing your organization today has never been more important, but nonprofit marketing budgets have never been tighter. The problem is that the free options to get your message out there, including traditional media and social channels, are quickly drying up. At the same time, more and more organizations are marketing savvy, so the competition for your cause has never been greater. In order to get your message seen, you need to build a budget and become one of those organizations that’s doing effective marketing.
©1997-2016 Global Cloud® All Rights Reserved. DonorDrive® and Global Cloud® are registered trademarks of Global Cloud, Ltd. All other trademarks are registered marks of their respective owners.