Many DonorDrive clients are generating substantial income through Personal Campaigns or complete Do-It-Yourself fundraising programs. But we’re hearing that some organizations (maybe yours included?) are facing resistance from within that’s keeping them from starting a program. If you’re finding this opposition inside your organization, we thought it might be helpful for your plea if you had some straightforward answers to the most common questions from boards and executive staff.
When an organization lands a meeting with a potential corporate sponsor, they often throw that opportunity away. Here’s what I mean: If you walk into a company and sheepishly ask them to sponsor your walk, there's a good chance you’ll be told that they already sponsor a walk. Meeting over.
Though you're asking for a large donation in the form of a sponsorship, you're actually thinking very small when you consider all the dollars a company has available. In the example above, it's obvious that the organization walked away with no money, but worse: they
In the quest to better engage with Millennials, organizations often miss the obvious and fertile opportunity to partner with a startup as part of their Cause Marketing efforts. These unproven businesses can be ideal candidates based on the funding they can offer, their enthusiasm for the cause and the awareness they can generate for your organization. And if they become a success, these merits can multiply. Here are some of the key benefits of joining forces with a startup:
The prospect of meeting with a big brand can be terrifying. This meeting is the next step past getting your foot in the door and it can set the tone for a long-term, Cause Marketing partnership with the corporation. But if not handled well, it can end with: “Nice meeting you, but no thanks.” Here’s a list of best practices for making a good first impression:
The game has definitely changed. The most successful nonprofits have looked beyond basic sponsorship and are forming long-term partnerships with corporations. Ed Lord’s new eBook How to Choose a Corporate Partner: for Nonprofits is a complete guide to finding, qualifying and partnering with the best choice in corporations for a lasting relationship. Here are key findings from the eBook:
With organizations focusing on long-term partnerships as opposed to annual or one-time sponsorships, it’s important that you work to retain those sponsors. It’s a given that your organization will deliver on promises to your corporate partner, but there are simple things you can do to ensure that you continue that partnership for years to come.
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