We had a no-nonsense discussion with our fundraising experts on the DonorDrive Team and asked them to relate a short list of the five most important things a nonprofit could do to improve their peer-to-peer fundraising next year. Here are their suggestions:
“Storytelling” has quickly become a worn-out buzzword. Even your board members are parroting it. And while everybody's telling you, “we must do more storytelling” nobody seems to have a clue how to do it. This series was written to clear all that up. But even more importantly, it will guide you in teaching your participants and donors in how to tell their story about your mission, which can have the biggest impact of all.
As fundraising evolves from big donors to big networks, it’s clear that the value of your top fundraisers will continue to grow. We’re seeing that organizations that give special treatment to their most successful fundraisers get more benefits in awareness, participation and donations. We checked in with organizations using our DonorDrive Social Fundraising software that reward their...
When participants from last year’s event don’t return this year, it can have a surprisingly large impact on your event revenue. Meghan Nash, a project manager here at DonorDrive, recently hosted a webinar for our clients on recruiting and retention. In it, she pointed out the value of retained participants: “Returning participants feel more comfortable with fundraising and have come up with strategies they can share with newer participants to help them become more successful fundraisers. Returning participants are typically more invested in your cause and have made a commitment to come back for a second or third year. They’ve found something in your event, or your work, that they’ve connected to deeply and they’re more likely to invite their friends and family to join their team.”
In every event, there are participants who register but never raise a penny. Somewhere between the point of enthusiastically signing up and the event itself, something went wrong. So how can you fix it?
A focused, well-planned email campaign can motivate your participants to be better fundraisers. While an email campaign is a time investment, you can write emails...
Every organization strives for a flawless event day with no hiccups that disrupt the ride. But an event needs to be more than just smooth running. It needs to be an unforgettable experience participants will gladly tell their friends about and filled with vivid rembrances that encourage them to come back next year. Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, relies heavily on feedback from her riders to guide the experience: “My personal feeling on creating a great event experience is that you need to change it up. That’s what I’m hearing from riders. We have so many that come back year after year and it can start to get boring after a while.”
An effective communications schedule is a necessity for the success of any peer-to-peer event. In talking with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, we find her communications philosophy differs from many in the peer-to-peer event space. Jessica feels that you have to be aggressive with your communications schedule: “We learned probably in year two of our ride that we didn’t communicate enough. I’d rather hear: ‘I can’t stand getting your emails’ rather than: ‘I’m not getting enough emails.’”
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