5 ways to improve your fundraising next year
We had a no-nonsense discussion with our fundraising experts on the DonorDrive Team and asked them to relate a short list of the five most important things a nonprofit could do to improve their peer-to-peer fundraising next year. Here are their suggestions:
- Give your supporters fundraising options. Building a DIY fundraising program is a great first step. Consider the many ways that DIY can be used to accomodate the passion of your supporters by piggybacking fundraising onto the activities in their lives, like running a marathon or getting married.
- Modernize your long-standing events. Mudders and Polar Plunges are now the norm that your signature events are competing against. But don’t be too quick to abandon existing events by assuming they’ve run their course. The real problems may be that you haven’t introduced elements of fun and challenge to engage new participants. It’s all about the experience.
- Make your signature event more accessible. Many nonprofits have diversified their walk, run or ride by offering multiple course lengths and 1K kiddie events. Instead of just engaging the indivdual participant, by offering options you may engage their entire family. Virtual participation is another way to retain participants who have moved out of the area, can’t make the date, or can’t physically participate anymore.
- Address your supporters by generation. While many nonprofits were researching ways to attract Millennial supporters, it became obvious just how different generations of supporters really are and how they want to contribute. We know that attracting the support of Generation Z requires a vastly different touch than attracting Baby Boomers. Set up conversations with current supporters of the different generations. Do a profile of each generation and find out what engages them, as well as how they can best contribuite to your organization.
- Start talking to your supporters, not just asking them. We spend far too much time asking for money and far too little showing our supporters what that money does. While it’s true that supporters don’t want to be asked constantly, they do want communication with your organization. They’re investing in good and want to know what their money is doing. Be more aggressive in informing about your good deeds and be less aggressive about asking.