I make it a point when talking with professionals at nonprofits of every size to ask the question: What’s the most important thing you need to know about peer-to-peer fundraising right now? It’s interesting that so many give the same answer: I just want to know where peer-to-peer fundraising is headed.
This article examine stats from our latest infographic on peer-to-peer fundraising: The Blossoming of DIY.
We had a no-nonsense discussion with our fundraising experts on the DonorDrive Team and asked them to relate a short list of the five most important things a nonprofit could do to improve their peer-to-peer fundraising next year. Here are their suggestions:
We’ve seen those numbers too. You know, the ones that give a monetary value to a Facebook Like on your nonprofit’s page. One statistic last year claimed the value of a nonprofit page Like was over $200. Then Forrester Research reported the realized monetary value of a Facebook Fan is zero. UNICEF recently launched a campaign stating that Facebook Likes won’t save a child’s life. The problem here is not how much a Like or a Fan is worth. The problem is this: if we’re using something as insignificant as a Like to measure engagement, we’re not seriously...
“Storytelling” has quickly become a worn-out buzzword. Even your board members are parroting it. And while everybody's telling you, “we must do more storytelling” nobody seems to have a clue how to do it. This series was written to clear all that up. But even more importantly, it will guide you in teaching your participants and donors in how to tell their story about your mission, which can have the biggest impact of all.
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