CMN Hospitals Google Ad Grant

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. 

Challenge

The $10,000 that Google Ad Grants provides monthly gave CMN Hospitals incredible opportunities to increase awareness and fundraise. But substantial internal resources were required to build and maintain their Ad Grant program.

Solution

CMN Hospitals called on the expertise of Global Cloud, makers of DonorDrive, to maintain their Ad Grant program and maximize their cost-per-click spend.

Results:

  • The average monthly site visits increased more than 100%
  • The cost per visit (cost per click) decreased 77%
  • Positioning in Google search results rose from 3.5 to 2
  • Click through rate to their site increased by 250%
  • Pages per session increased 57%
  • Bounce rate decreased 42%

Want to learn how Global Cloud, the makers of DonorDrive, can help you with your Google Search program?  

CONTACT global cloud 

Frankly the results were dramatic. Global Cloud was able to more than double the spend towards our allocated Google budget, as well as get our costs-per-click at a cheaper rate. Immediately we saw an increase in donations.

Read more about CMN Hospitals Google Ad Grant in this extended case study.

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