AFSP

AFSP is the leading national organization that is exclusively dedicated to understanding and preventing suicide through research, education and advocacy.

Challenge

Needed peer-to-peer fundraising software to power their rapidly-growing signature walk events.

Solution

DonorDrive is used for fundraising in over 450 AFSP walks annually.

How they fundraise:

  • 350 Community Walks
  • 110 Campus Walks
  • National Overnight Walks
  • Community Events
  • Memorial Campaigns
  • Personal Campaigns

What they rely on DonorDrive for:

  • Branding crafted to fit the sensitive nature of the cause
  • The flexibility to fundraise for personal memorial campaigns in addition to their extensive walk series
  • Dependability of handling growth for seven years with DonorDrive

Results:

  • Joined the Peer­To­Peer Fundraising 30 as one of the top fundraising walks in North America
  • In 2014 online dollars grew 37% and walk participation grew 35%
  • Mobile donations increased 228% between 2012 and 2014 with DonorDrive’s mobile responsive fundraising pages

One of the big advantages is that DonorDrive is user friendly out of the gate. It’s easy to set up events. You don’t have to know a lot to be able to use it.

- AFSP