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There are 10 item(s) tagged with the keyword "storytelling".

Displaying: 1 - 10 of 10

1. The 6 most important facts about nonprofit storytelling from our free eBook.

Recently we finished an intense series of posts called Storytelling That Gets More Donations. As its turns out, storytelling is not the mystical mumbo jumbo it's made out to be. Instead it's a simple thing that can be easily taught and tracked for its ROI (as well as its impact) on your organization. We've put all this useful content into an easy-to-digest eBook that's available for free. For this post, we've gleaned a few of the key learning from... 

Tags: eBook, storytelling
By Kevin Wolfe
2. Storytelling that gets donations, Part 9: The impact of storytelling on your revenue stream.

Changing your nonprofit to a storytelling culture will take few (if any) dollars. But it does require a commitment of valuable staff hours in planning, implementing and bringing it to life. And like any fundraising project that a nonprofit takes on: there must be a good return on your investment. Overall what storytelling will do for your organization is:

Increase donations Since people relate to storytelling better than sad stats, you can expect to see an increase in dollars. Nonprofits that...

Tags: storytelling
By Kevin Wolfe
3. Storytelling that gets donations, Part 8: What makes a captivating story?

In this series we've covered many of the basics of storytelling as well a specific tactics that you can use to coach your supporters. All great advice, but it's not just the elements that make a story. Great stories all have a less-tangible essence that makes them so captivating that we're engrossed in them, can't forget them and (more importantly) move people to tap the donate button:
 

Tags: storytelling
By Kevin Wolfe
4. Storytelling that gets donations. Part 7: Spreading the word.

​Half of storytelling is the telling part. We'd all like to think our stories will tell themselves or that we can tell our story once and everyone hears it. But social media doesn't work that way. Although social channels don't like to admit their stats on this, if someone has 100 friends or followers, the number who actually see any given update is 1 to 15 people. A story needs to be posted multiple times for a majority of people in someone’s network to see...

Tags: social media, storytelling
By Kevin Wolfe
5. Storytelling that gets donations. Part 3: The secret to getting supporters to tell a great story.

To get your supporters to start telling their story you just need to ask: While that sounds too easy, the whole story lies in the reason a supporter donates, volunteers or participates in an event. Maybe their niece was just diagnosed with the illness your organization is fighting. Maybe they have a dog they saved from the pound and want to help your animal rescue. Maybe a personal connection compels them to help a...

Tags: storytelling
By Kevin Wolfe
6. Storytelling that get donations. Part 6: Making movies.

When supporters have the time and skill to create videos, theses can add to their fundraising success. Here's a sampling of effective videos from participants using DonorDrive. This video is a recap of the Mizzou Dance Marathon. Dance Marathon for Children's Miracle Network Hospitals encourages schools to do videos of each year's marathon. They typically have music and help capture the spirit of this very experiential event. This student-created video was used by many fundraisers to promote the 2013 Dance Marathon. 

Tags: storytelling
By Kevin Wolfe
7. Storytelling that get donations. Part 4: Tell me about it.

One stumbling block of storytelling is that your supporters may assume that their story needs to be long and complicated to get the point across, but that's not so. People are getting used to Twitter-length communication and a shorter story may be the most appropriate way to tell it. A simple paragraph with the right elements can be all that's needed. 

Tags: storytelling
By Kevin Wolfe
8. Storytelling that gets donations. Part 5: Get graphic.

In our media rich world, donors are expecting stories to be told visually. Photos are easy for supporters to take on their camera phone and then upload it directly to a fundraising page.It's simple to do and it can mean a nice boost in donations...

Tags: storytelling
By Kevin Wolfe
9. Storytelling that get donations, Part 2: Creating an environment where storytelling thrives.

This is Part Two of an ongoing series on how to tell stories that generate giving. Read Part One.

While telling a hopeful story about your mission is a necessity today, it's just as important to encourage your participants and donors to tell their story. In the past, organizations have been so afraid of what their donors and participants could say, they gave them bullet points to spout. Those are your words, not theirs, and supporters...

Tags: storytelling
By Kevin Wolfe
10. Storytelling that gets donations. Part 1: Are you telling tragedies?

“Storytelling” has quickly become a worn-out buzzword. Even your board members are parroting it. And while everybody's telling you, “we must do more storytelling” nobody seems to have a clue how to do it. This series was written to clear all that up. But even more importantly, it will guide you in teaching your participants and donors in how to tell their story about your mission, which can have the biggest impact of all.

Tags: storytelling
By Kevin Wolfe

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