There are 17 item(s) tagged with the keyword "social media".
Displaying: 1 - 10 of 17
At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.
But cheer up.
At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.
Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
As we look back at 2016 in peer-to-peer fundraising, there’s been much going on. We reported on the most important topics in the DonorDriven Blog and compiled a handy list of our best articles of the year.
Numerous reports have come out recently criticizing social media for a lackluster fundraising performance. And it’s true: If your organization is making the ask over your well-liked social media channels you may be surprised at the lack of response. That’s because social media is a tool best used by supporters, not organizations. What really gets the donations pouring in is when your participants share the story of why they’re involved in your event and ask their friends and family to give.
Two years ago we examined the percentage of dollars donated through social media in DonorDrive. Back then 13.27% of all dollars our clients raised came directly through social media. (These are donations that came from a donor clicking a link in a friend's update or tweet, arriving at their fundraising page and making an online donation.) Despite the fact that social channels show fewer and fewer updates by your friends and followers, fundraising through social channels has grown to 17.46% of overall donations. That's an increase of 32%. Here's a look at how that social donation pie is divided up:
Half of storytelling is the telling part. We'd all like to think our stories will tell themselves or that we can tell our story once and everyone hears it. But social media doesn't work that way. Although social channels don't like to admit their stats on this, if someone has 100 friends or followers, the number who actually see any given update is 1 to 15 people. A story needs to be posted multiple times for a majority of people in someone’s network to see...
Recently Facebook followed Twitter, Instagram, Pinterest, Google+ and Tumblr in adding hashtags to status updates. The early indicators have them labeled as a flop that can actually discourage viral behavior. But there are too few stats yet to bear this out. The same study by EdgeRank from July shows that the adoption rate has been low, just over 20% of Facebook posts. The study didn't check who was using hashtags on Facebook, but it‘s probably more those using the...
We’ve seen those numbers too. You know, the ones that give a monetary value to a Facebook Like on your nonprofit’s page. One statistic last year claimed the value of a nonprofit page Like was over $200. Then Forrester Research reported the realized monetary value of a Facebook Fan is zero. UNICEF recently launched a campaign stating that Facebook Likes won’t save a child’s life. The problem here is not how much a Like or a Fan is worth. The problem is this: if we’re using something as insignificant as a Like to measure engagement, we’re not seriously...
At DonorDrive we believe that sharing ideas is an important part of improving fundraising for all worthwhile causes. So we like to contribute articles to some of the more thought-provoking blogs and online news spaces that focus on excellent content for non-profits. We've long been a member of NTEN, the largest and most influential community dedicated to technology that enhances the missions of causes worldwide. We recently wrote a piece for NTEN called...
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