There are 14 item(s) tagged with the keyword "infographic".
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As we look back at 2016 in peer-to-peer fundraising, there’s been much going on. We reported on the most important topics in the DonorDriven Blog and compiled a handy list of our best articles of the year.
We often try to slice and dice event numbers in a myriad of complex ways to determine what makes our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple split in our data from DonorDrive events, identifying those raising better than average and those raising less.
Numerous reports have come out recently criticizing social media for a lackluster fundraising performance. And it’s true: If your organization is making the ask over your well-liked social media channels you may be surprised at the lack of response. That’s because social media is a tool best used by supporters, not organizations. What really gets the donations pouring in is when your participants share the story of why they’re involved in your event and ask their friends and family to give.
Millennials are credited with being the most passionate generation to date, but still nonprofits struggle with how to harness that passion for their organization. It’s important to remember that the biggest value of Millennials to an organization is in participation, rather than in donations. As Millennials age, they're likely to give more, but right now it’s important to think of them as fundraisers for your organization rather than donors.
If you don't have a DIY program, the answer to that is pretty simple: Everybody.
Most major nonprofits already have DIY programs in place and the rest are currently adding DIY as a new revenue stream. So why is 2016 quickly becoming the Year of DIY? It's that organizations are seeing big benefits and almost no downside. A DIY program requires many less staff hours than a new event would and each campaign yields more than...
There’s much research out there on why people give, but specifically...why do peer-to-peer donors click the donate button? Every day our developers and UI Team here at DonorDrive work on making the donation process easier and faster across all devices. From 18 years of refining the online donation process, we know that the physics of making donating convenient definitely leads to more donations and more dollars. But we also remember that the key motivators that trigger a donor to give in peer-to-peer fundraising are related to emotions and personal relationships.
For many organizations, endurance events have become a key part of their fundraising. As an example, recently DonorDrive clients raised over $1.25 million in the 2015 Chicago Marathon alone. Some of our clients have built complete third-party programs and run their own supporter teams in big marathons and big cycling events. Others have taken a more modest approach, encouraging their supporters to use a DIY campaign to fundraise around the endurance events they compete in. Whichever, this is a revenue stream we've watched grow substantially.
We’re always thinking how great it would be if we could get a few more of our event participants to raise a few more bucks. But what if you could get a dozen to raise $10,000 each? We did some digging into DonorDrive numbers to find the traits of event participants who raise $10,000 and over. We then compared these to the average participant in these same events to see what contributes to an Event Superstar’s bionic fundraising ability.
As DIY fundraising has become a standard revenue stream for so many nonprofits, many organizations are building strategies to maximize the effect of their DIY programs.
In the past, we’ve reported on some amazing personal campaigns, like a boy with diabetes who raised $150,000 for his bar mitzvah, a climber who raised $60,000 as he climbed Mt. Kilimanjaro and a guy who ran across the Brooklyn Bridge in stiletto heels to help rebuild a center for homeless teens. While these are wonderful stories, they’re the exceptions to the rule. Many DIY campaigns will generate a few hundred dollars. But in researching this infographic, we wanted to examine the success of the more impactful DIY campaigns to find out if there are patterns to their success that can be used in encouraging your own DIY fundraisers to be more successful.
We’re at the point where our phones are no longer regarded as an alternative to our desktop, they’re now our preferred way to do online. For some activities we still prefer a big screen and a big keyboard, like inputting data and maybe watching Netflix. But we’re now using our smartphones for reading and viewing that data and communicating. Smartphones are also rapidly being adopted as the device of choice for transactions, including donations. In peer-to-peer fundraising, we’ve seen a smartphone explosion at DonorDrive.
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