There are 17 item(s) tagged with the keyword "events".
Displaying: 1 - 10 of 17
We often try to slice and dice event numbers in a myriad of complex ways to determine what makes our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple split in our data from DonorDrive events, identifying those raising better than average and those raising less.
Millennials are credited with being the most passionate generation to date, but still nonprofits struggle with how to harness that passion for their organization. It’s important to remember that the biggest value of Millennials to an organization is in participation, rather than in donations. As Millennials age, they're likely to give more, but right now it’s important to think of them as fundraisers for your organization rather than donors.
In these days when nonprofits are trying to eliminate the zero-dollar fundraiser, it’s surprising how organizations are reluctant to require peer-to-peer fundraising minimums for their events. While most cycling events and marathons require fundraising minimums, some into the thousands of dollars, we’re seeing more and more organizations that fundraise with DonorDrive successfully employing fundraising minimums at lesser amounts on walks as well. We spoke with Kim Kraus, in charge of Special Events at Children’s Hospital at Dartmouth-Hitchcock about their CHaD HERO event that uses DonorDrive's Required Fundraising feature. The CHaD HERO is a 5K walk, 10K hike, 5K run, half marathon, family fun run and day-long community festival. The CHaD HERO has had a minimum fundraising requirement for several years. Here’s how their minimums work: “Our current registration fee and fundraising minimum structure is:
It’s easier to get successful participants to raise more than it is to get zero-dollar fundraisers to raise a penny. We all know that from experience. But there’s good reason to focus on your less successful fundraisers too. Many of these participants will become a value to your organization once they overcome their...
Looking back at 2015, much has happened for organizations that depend on peer-to-peer fundraising. We've covered this extensively in our DonorDriven Blog and have put together a convenient list of our most useful articles of the year...
Recently we had a few DonorDrive clients that had to delay or cancel their big walks and runs due to Hurricane Joaquin when it hit the East Coast. Organizations often have a contingency plan in place for such emergencies, but many times it hasn’t had real-world testing recently. To give you a little better idea what you could be up against, we talked with Ashley Husich, Associate Special Events Director for Children’s National about how they handled the postponing of their Race for Every Child.
It’s a fact that many nonprofits don’t freely talk about to donors: It costs money to raise money. And even though peer-to-peer fundraising has greatly reduced these expenses (when compared to the more traditional solicitation methods like direct mail) there still are...
In events that fundraise through peer-to-peer, improving your communications to fundraisers can (and should be) a never-ending process. There’s always a better way to say something, or new programs and successes to share with your constituents. But it's common that organizations don’t update their messaging annually. We know how overwhelming your to-do list is and realize that updating notifications isn’t at the top. So we’ve done some research on this and prioritized each notification’s importance for fundraising. By just updating the top three, you can see a major improvement in your event totals.
When the economy is going well it can cover up a lot of faults with signature events. A good economy may have served your event so well that you didn’t notice problems developing. But those issues become obvious when the economy goes sour and the money gets tight. As Warren Buffett said: when the tide goes out, you find out who’s naked. Low tide happened for many signature events across North America that weren’t run well. They had a lot of money coming in because the economy was good and it covered up the fact that the event was growing unhealthy.When the economy turned sour, it became the scapegoat for all the event’s problems. Now that the economy is getting better many the events are not recovering. That’s because they still have these common faults we’ve seen that they haven’t dealt with.
When your event revenue comes up short, it can be disastrous for your organization. If you can find a quick fix for that shortage of money, that’s great. But it doesn’t really help fix the problem for next year and the years to come. And it’s a problem you must fix for the long-term success of your organization.
This article gives you a series of questions that can help you determine where the problem lies. Don’t worry about blame. Just answer honestly so you can spot the problems.
Displaying: 1 - 10 of 17
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