There are 3 item(s) tagged with the keyword "case study".

Displaying: 1 - 3 of 3

1. Building super fundraisers through super coaching Part 2: The power of communications

An effective communications schedule is a necessity for the success of any peer-to-peer event. In talking with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, we find her communications philosophy differs from many in the peer-to-peer event space. Jessica feels that you have to be aggressive with your communications schedule: “We learned probably in year two of our ride that we didn’t communicate enough. I’d rather hear: ‘I can’t stand getting your emails’ rather than: ‘I’m not getting enough emails.’”

Tags: fundraising, peer-to-peer fundraising, case study, best practices
By Kevin Wolfe
2. Case Study: NAMI's donors cover more than $50,000 in processing fees

Did you know more than half of your donors will cover payment processing fees for their donations when asked? In DonorDrive 52% of donors cover their processing fees when given the option. This has proven to lead to a 3% increase in overall event revenue. In our case study, Wayne Baldaro, Senior Program Manager of Fund, Development, and Events of the National Alliance on Mental Illness, explains this trend of giving a little more: “Now donors expect the additional ask. They expect the opportunity to do more. It’s becoming a standard in fundraising: another way for people to do additional good.”

Tags: Donor paid processing fees, Events, best practices, case study
By Kevin Wolfe
3. Case Study: Children's Miracle Network Hospitals' big success with Google Ad Grants.

A Google Ad Grant really is free money for nonprofits. Organizations that qualify for the program receive $120,000 a year in Google Ad Word advertising. This is a massive amount of in-kind advertising dollars that can be used to promote an organization’s brand, events and fundraising. Results vary greatly, but many organizations have used their Google Grant to get substantially more site traffic and they’ve also seen substantially more donations and dollars since starting the ads.

Tags: google grants, case study
By Kevin Wolfe

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