There are 29 item(s) tagged with the keyword "best practices".
Displaying: 1 - 10 of 29
At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.
But cheer up.
In online peer-to-peer fundraising, email has been the traditional communication tool for organizations to communicate with their participants. Organizations rely on it for recruiting, for communicating event details and for motivating their participants to fundraise. But when it comes to coaching, our latest research shows that text is a much more effective tool. Here’s the proof:
Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
Peer-to-peer fundraising is a rapidly-changing field. Right now there are new challenges and new opportunities for all nonprofits that will determine whether 2017 will be a successful year for them or not. Each year we compile our State of Peer-to-Peer Fundraising Report, providing you with proven best practices and fresh thought leadership, all backed by statistics from hundreds of thousands of participants and donors, as well as millions raised through organizations successfully fundraising with DonorDrive.
For the past few years we’ve seen a trend of organizations expanding their peer-to-peer fundraising solely from hosting signature events to now offering DIY fundraising, third-party fundraising, community fundraising, virtual programs and other options to retain current supporters and to attract new ones. Many are discovering a big hidden benefit in offering fundraising options: They’re encouraging new growth both regionally and nationally.
As we look back at 2016 in peer-to-peer fundraising, there’s been much going on. We reported on the most important topics in the DonorDriven Blog and compiled a handy list of our best articles of the year.
We often try to slice and dice event numbers in a myriad of complex ways to determine what makes our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple split in our data from DonorDrive events, identifying those raising better than average and those raising less.
The prospect of meeting with a big brand can be terrifying. This meeting is the next step past getting your foot in the door and it can set the tone for a long-term, Cause Marketing partnership with the corporation. But if not handled well, it can end with: “Nice meeting you, but no thanks.” Here’s a list of best practices for making a good first impression:
It’s shocking to most nonprofits in the peer-to-peer fundraising space when they examine their event data and discover how many participants don’t raise a penny. It’s easy to write off the zero-dollar fundraiser as just part of doing business, but have you looked at how many you really have and how much of a drain it can be on your event? Causes that hold fundraising events, but don’t require fundraising can find that 80% of those who register don’t raise a dime. If your fundraising software is one that charges you by the record, you’re losing money just by having all those zero-dollar fundraisers loitering in your system. We asked DonorDrive staff members Ed Lord, Michelle Steed and Mike Malekoff for their expertise on the matter. From their time recently at the American Cancer Society, Leukemia & Lymphoma Society and JDRF, they've developed many techniques to minimize and eliminate zero-dollar fundraisers.
In these days when nonprofits are trying to eliminate the zero-dollar fundraiser, it’s surprising how organizations are reluctant to require peer-to-peer fundraising minimums for their events. While most cycling events and marathons require fundraising minimums, some into the thousands of dollars, we’re seeing more and more organizations that fundraise with DonorDrive successfully employing fundraising minimums at lesser amounts on walks as well. We spoke with Kim Kraus, in charge of Special Events at Children’s Hospital at Dartmouth-Hitchcock about their CHaD HERO event that uses DonorDrive's Required Fundraising feature. The CHaD HERO is a 5K walk, 10K hike, 5K run, half marathon, family fun run and day-long community festival. The CHaD HERO has had a minimum fundraising requirement for several years. Here’s how their minimums work: “Our current registration fee and fundraising minimum structure is:
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