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1. #GivingTuesday Quick Guide.

#GivingTuesday was founded in 2012 by the 92nd Street Y and the United Nations as a global day to give back. It happens annually the Tuesday after Black Friday and occurs this year on December 2, 2014. A fascinating stat from last year is that #GivingTuesday doesn’t hurt your end-of-year campaign: Of those tracking #GivingTuesday campaigns last year, about 60% said they saw no drop in their separate year-end campaign and about 40% said they saw an increase in their year-end campaign.

Tags: fundraise-your-way, DIY, Giving Tuesday
By Kevin Wolfe

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