There are 4 item(s) tagged with the keyword "Donor paid processing fees".
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Our latest DonorDrive infographic examines the trend of giving your donors the option to cover the processing fees associated with their donation. We all know (including your donors) that it costs money to raise money. There are fees associated with receiving and processing donations online and today donors want to help you cover these costs by giving a little bit more. So why is this trend happening? As a society we expect to pay a little extra. The price of anything is never the real price anymore. There are always fees for something: shipping, service, upgrades, etc. The big difference when it comes to giving is that donors understand that the extra fees they’re paying are enabling the organization to do that much more good with the full force of their donation.
The National Alliance on Mental Illness is the nation’s largest grassroots mental health organization. Their NAMIWalks series helps affiliates across the country get the support they need for providing local mental health programs.
Did you know more than half of your donors will cover payment processing fees for their donations when asked? In DonorDrive 52% of donors cover their processing fees when given the option. This has proven to lead to a 3% increase in overall event revenue. In our case study, Wayne Baldaro, Senior Program Manager of Fund, Development, and Events of the National Alliance on Mental Illness, explains this trend of giving a little more: “Now donors expect the additional ask. They expect the opportunity to do more. It’s becoming a standard in fundraising: another way for people to do additional good.”
Last year 700,000 donors took part in #GivingTuesday and raised $117 million. This international day of giving continues to grow quickly, with 150% more raised in 2015 over 2014. More big growth is predicted in 2016 and we're at the point that supporters are expecting all organizations will be offering #GivingTuesday opportunities for them to donate and fundraise.
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