Last year 700,000 donors took part in #GivingTuesday and raised $117 million. This international day of giving continues to grow quickly, with 150% more raised in 2015 over 2014. More big growth is predicted in 2016 and we're at the point that supporters are expecting all organizations will be offering #GivingTuesday opportunities for them to donate and fundraise.
At the dawn of Cause Marketing in the mid ’70s, the plan was to use the cause to help attract customers. As a matter of fact, the very first Cause Marketing campaign was to drive admissions to Marriott’s new Great America amusement park with March of Dimes as beneficiary. In the 40 years since, companies have realized that their cause can draw in a substantially larger audience than just customers. It’s expanded to any stakeholder that has an interest in the company. You’ll find all the following groups can become involved with a company’s cause:
Face it: Cause Marketing is becoming as competitive as selling products. A game changer for many companies’ success, Cause Marketing efforts can now outperform their traditional marketing. But, while a company may be successfully at selling a hundred-year-old product, they’re discovering that their Cause Marketing must evolve in order to keep up with their competitor’s Cause Marketing.
Many organizations are discovering that Spring is a very successful time of the year to encourage supporters to create Do It Yourself peer-to-peer fundraising campaigns. There are two main reasons for this:
If you don't have a DIY program, the answer to that is pretty simple: Everybody.
Most major nonprofits already have DIY programs in place and the rest are currently adding DIY as a new revenue stream. So why is 2016 quickly becoming the Year of DIY? It's that organizations are seeing big benefits and almost no downside. A DIY program requires many less staff hours than a new event would and each campaign yields more than...
Last year every nonprofit was buzzing about that trendy, new, crowdfunding stuff. But this year...crickets.
A quick search of Google news shows crowdfunding articles that mention nonprofits are down 47%...
Over the last few years, we've seen many changes at the very core of giving that are seriously affecting non-profits. Giving patterns are dramatically different today than what they were just a few years ago. Where non-profits used to depend on a few fat checks, they're finding themselves more dependent on the extended networks of advocates and a larger group of smaller donors. While this is happening across the board, it's most obvious with younger generations.
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