At DonorDrive, we’re often asked what data can be used to improve the success of a peer-to-peer event between launch of registration and event day. We’ve boiled it down to the five most important metrics you can track during event fundraising to boost revenue:
For events that rely on peer-to-peer fundraising, teams have become the backbone. It’s easy to see why: 100 teams can bring you as much revenue as 1,000 individual participants. A team raises 10 times the dollars an individual participant raises.
For our latest infographic we dug deep into the numbers to see why teams are playing such a vital role in events and why making your event team-centric is a sound strategy for growth. In our data sample* of DonorDrive client events that made teams part of their fundraising, we discovered that more than half of the event revenue was generated by teams.
We did some digging into our clients’ peer-to-peer events in DonorDrive. In events that promote team fundraising, 59% of dollars come through teams. So when organizations focus on recruiting more teams and improving their performance, their event is more likely to grow. We suggest that you recruit now for the upcoming Fall event season to get the most from your fundraisers. Below we’ve listed the five most important elements of a team-building strategy.
Our latest DonorDrive infographic examines the trend of giving your donors the option to cover the processing fees associated with their donation. We all know (including your donors) that it costs money to raise money. There are fees associated with receiving and processing donations online and today donors want to help you cover these costs by giving a little bit more. So why is this trend happening? As a society we expect to pay a little extra. The price of anything is never the real price anymore. There are always fees for something: shipping, service, upgrades, etc. The big difference when it comes to giving is that donors understand that the extra fees they’re paying are enabling the organization to do that much more good with the full force of their donation.
In online peer-to-peer fundraising, email has been the traditional communication tool for organizations to communicate with their participants. Organizations rely on it for recruiting, for communicating event details and for motivating their participants to fundraise. But when it comes to coaching, our latest research shows that text is a much more effective tool. Here’s the proof:
At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.
Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
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