When participants from last year’s event don’t return this year, it can have a surprisingly large impact on your event revenue. Meghan Nash, a project manager here at DonorDrive, recently hosted a webinar for our clients on recruiting and retention. In it, she pointed out the value of retained participants: “Returning participants feel more comfortable with fundraising and have come up with strategies they can share with newer participants to help them become more successful fundraisers. Returning participants are typically more invested in your cause and have made a commitment to come back for a second or third year. They’ve found something in your event, or your work, that they’ve connected to deeply and they’re more likely to invite their friends and family to join their team.”
Every organization strives for a flawless event day with no hiccups that disrupt the ride. But an event needs to be more than just smooth running. It needs to be an unforgettable experience participants will gladly tell their friends about and filled with vivid rembrances that encourage them to come back next year. Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, relies heavily on feedback from her riders to guide the experience: “My personal feeling on creating a great event experience is that you need to change it up. That’s what I’m hearing from riders. We have so many that come back year after year and it can start to get boring after a while.”
An effective communications schedule is a necessity for the success of any peer-to-peer event. In talking with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free, we find her communications philosophy differs from many in the peer-to-peer event space. Jessica feels that you have to be aggressive with your communications schedule: “We learned probably in year two of our ride that we didn’t communicate enough. I’d rather hear: ‘I can’t stand getting your emails’ rather than: ‘I’m not getting enough emails.’”
At DonorDrive, we’re often asked what data can be used to improve the success of a peer-to-peer event between launch of registration and event day. We’ve boiled it down to the five most important metrics you can track during event fundraising to boost revenue:
For events that rely on peer-to-peer fundraising, teams have become the backbone. It’s easy to see why: 100 teams can bring you as much revenue as 1,000 individual participants. A team raises 10 times the dollars an individual participant raises.
For our latest infographic we dug deep into the numbers to see why teams are playing such a vital role in events and why making your event team-centric is a sound strategy for growth. In our data sample* of DonorDrive client events that made teams part of their fundraising, we discovered that more than half of the event revenue was generated by teams.
We did some digging into our clients’ peer-to-peer events in DonorDrive. In events that promote team fundraising, 59% of dollars come through teams. So when organizations focus on recruiting more teams and improving their performance, their event is more likely to grow. We suggest that you recruit now for the upcoming Fall event season to get the most from your fundraisers. Below we’ve listed the five most important elements of a team-building strategy.
Our latest DonorDrive infographic examines the trend of giving your donors the option to cover the processing fees associated with their donation. We all know (including your donors) that it costs money to raise money. There are fees associated with receiving and processing donations online and today donors want to help you cover these costs by giving a little bit more. So why is this trend happening? As a society we expect to pay a little extra. The price of anything is never the real price anymore. There are always fees for something: shipping, service, upgrades, etc. The big difference when it comes to giving is that donors understand that the extra fees they’re paying are enabling the organization to do that much more good with the full force of their donation.
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