We talked to DonorDrive’s Ed Lord and Michelle Steed about their years of experience in recruiting for events. And while we’d like to say there’s an easy solution for your recruitment problem, we can’t. As Michelle says: “I don’t want to understate just how hard it is to recruit. There’s no magic bullet for it.” That’s why in this article we’re not presenting you with a quick list of easy tips to solve your recruitment issues. This requires a much deeper conversation and a more complex strategy.
Peer-to-peer fundraising is a rapidly-changing field. Right now there are new challenges and new opportunities for all nonprofits that will determine whether 2017 will be a successful year for them or not. Each year we compile our State of Peer-to-Peer Fundraising Report, providing you with proven best practices and fresh thought leadership, all backed by statistics from hundreds of thousands of participants and donors, as well as millions raised through organizations successfully fundraising with DonorDrive.
For the past few years we’ve seen a trend of organizations expanding their peer-to-peer fundraising solely from hosting signature events to now offering DIY fundraising, third-party fundraising, community fundraising, virtual programs and other options to retain current supporters and to attract new ones. Many are discovering a big hidden benefit in offering fundraising options: They’re encouraging new growth both regionally and nationally.
Spring events have wound down and many of our DonorDrive clients have been recruiting for their Fall events. Even though you haven’t had time to catch your breath, now is the time to seriously prep for Fall. Here’s a useful checklist of things we’re seeing our clients get the jump on:
Recently we had a few DonorDrive clients that had to delay or cancel their big walks and runs due to Hurricane Joaquin when it hit the East Coast. Organizations often have a contingency plan in place for such emergencies, but many times it hasn’t had real-world testing recently. To give you a little better idea what you could be up against, we talked with Ashley Husich, Associate Special Events Director for Children’s National about how they handled the postponing of their Race for Every Child.
The day after your signature event, what you’d really love to do is take a vacation. But that’s usually not in the cards. There’s always so much to do with wrapping up all the lose ends, evaluating the successes and failure and jotting down notes for next year’s event. So we’ve created a schedule to make the process go more smoothly and make sure things get wrapped up tight.
We want our runs and walks to go flawlessly so that our participants have a great experience. But it's often the little things that go wrong that a participant will never forget. Like: "I can't believe that I walked 10 miles and then had to stand in line 30 minutes to use the porta-potty."
That kind of thing is completely avoidable. A great event experience for your participants all comes down to good planning. And good planning comes down to a little simple math. Here are the formulas that have worked for me for years.
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