Recently DonorDrive and Top Nonprofits held a series of webinars with nonprofit marketing guru John Haydon. These are now available on-demand and give you the inside scoop on marketing for your organization:
At DonorDrive, we’re proud of the site designs we create for our clients. We’re also honored to announce for the third year in a row, our Interactive Design Team won multiple American Web Design Awards from Graphic Design USA Magazine.
At DonorDrive, we’re often asked what data can be used to improve the success of a peer-to-peer event between launch of registration and event day. We’ve boiled it down to the five most important metrics you can track during event fundraising to boost revenue:
Recently DonorDrive and TopNonprofits did a series of webinars with John Haydon, a sought-after nonprofit marketing expert and contributor to the Huffington Post. We’re now making this series available through the DonorDrive Library. Here’s a brief preview:
No matter how much technology you depend on, fundraising success always comes down to the human element. After all, your software is a catalyst for your own sweat equity: The more effectively you use your software, the better your results. We talked with Jessica Scheps, Development Event Specialist who heads up communications for Ride Closer to Free. One of the first things we noticed about Jessica’s approach is that she has a strong sense of ownership in the ride: “I’ve been with the ride since we started and this September is our seventh year.”
Zero-dollar fundraisers are a major problem for almost every organization. It’s estimated that well more than half of all peer-to-peer event participants nationwide don’t raise a cent. It’s an epidemic, but we have the proven cure. Our white paper, 12 Ways to Engage Your Zero Dollar Fundraisers, focuses on a realistic plan to solve the problem for your nonprofit. Here’s what’s covered:
Many of today’s peer-to-peer events struggle with recruiting large numbers of participants who are enthusiastic about the event, but fail to actually fundraise a cent for the organization. You’d think that after decades of facing this problem someone would one would have come up with a proven plan to motivate zero-dollar fundraisers. Now we have.
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