For the past few years we’ve seen a trend of organizations expanding their peer-to-peer fundraising solely from hosting signature events to now offering DIY fundraising, third-party fundraising, community fundraising, virtual programs and other options to retain current supporters and to attract new ones. Many are discovering a big hidden benefit in offering fundraising options: They’re encouraging new growth both regionally and nationally.
A Google Ad Grant really is free money for nonprofits. Organizations that qualify for the program receive $120,000 a year in Google Ad Word advertising. This is a massive amount of in-kind advertising dollars that can be used to promote an organization’s brand, events and fundraising. Results vary greatly, but many organizations have used their Google Grant to get substantially more site traffic and they’ve also seen substantially more donations and dollars since starting the ads.
As we look back at 2016 in peer-to-peer fundraising, there’s been much going on. We reported on the most important topics in the DonorDriven Blog and compiled a handy list of our best articles of the year.
The Peer-To-Peer Professional Forum Conference is the largest gathering of its kind in the world. In addition to top-name speakers, the conference is great for networking and sharing ideas with hundreds peers from other nonprofits. Each year DonorDrive sponsors a scholarship to the conference so a staffer from a deserving organization has the opportunity to go, share and learn. So here’s your chance.
You won’t find many who will argue with you that their phone is now their most important device, more valuable than desktop, laptop or tablet. Our phones have become the go-to tool for so much of what we do that we demand bigger screens, better cameras and faster input methods, all while we spend less and less time actually talking on our phones.
For nonprofits engaged in peer-to-peer fundraising, phones have become the most valuable device for connecting with their constituents as well. We’ve researched the fundraising data from this year for DonorDrive clients raising more than $1 million online annually through our software. And here’s what we found: Mobile site visits in DonorDrive grew 9% in 2016 and they now account for 63% of all visits to organizations’ websites and their supporters’ fundraising pages.
Each generation of our society is shaped by the events of their time. The Greatest Generation returned from World War II and gave us the massive, free-thinking Baby Boom Generation. Boomers gave us the independent Generation X, which in turn spawned the passionate Millennial Generation. As a result of the world they grew up in, each generation has a distinct culture that’s helped shape their values. It’s when we understand these differences between the generations that we can appeal to their desire to support.
Our nonprofit clients that fundraise with DonorDrive can now offer their supporters Apple Pay as an easy and secure method of giving. The COPD Foundation is the first of our clients (and among a small group of nonprofits worldwide) that is now connected for giving by Apple Pay.
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