Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
Peer-to-peer fundraising is a rapidly-changing field. Right now there are new challenges and new opportunities for all nonprofits that will determine whether 2017 will be a successful year for them or not. Each year we compile our State of Peer-to-Peer Fundraising Report, providing you with proven best practices and fresh thought leadership, all backed by statistics from hundreds of thousands of participants and donors, as well as millions raised through organizations successfully fundraising with DonorDrive.
The Peer-to-Peer Forum Conference is the largest event for nonprofits that depend on peer-to-peer fundraising for their revenue. Hundreds of staff from some of North America’s most prestigious and innovative organizations will gather in Atlanta on March 1st and 2nd to learn from the industry’s best and to share their successes with their peers. Each year DonorDrive awards the DonorDrive/Peer-to-Peer Forum Conference Scholarship to someone at a deserving nonprofit that will benefit from attending the conference. And each year our awardees tell us that their experience at the conference has led to organizational improvements that helped them better deliver on their mission.
A big reason nonprofits have had event revenue come up flat in recent years is poor participant retention. When retention goes down, you have to recruit even more participants than in previous years just for your event to break even. With their years of event success, DonorDrive’s Ed Lord and Michelle Steed give us some proven best practices for...
For the past few years we’ve seen a trend of organizations expanding their peer-to-peer fundraising solely from hosting signature events to now offering DIY fundraising, third-party fundraising, community fundraising, virtual programs and other options to retain current supporters and to attract new ones. Many are discovering a big hidden benefit in offering fundraising options: They’re encouraging new growth both regionally and nationally.
A Google Ad Grant really is free money for nonprofits. Organizations that qualify for the program receive $120,000 a year in Google Ad Word advertising. This is a massive amount of in-kind advertising dollars that can be used to promote an organization’s brand, events and fundraising. Results vary greatly, but many organizations have used their Google Grant to get substantially more site traffic and they’ve also seen substantially more donations and dollars since starting the ads.
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