When you work for a nonprofit you know the importance of making the ask. But in peer-to-peer fundraising it’s your supporters who make the ask. Not everyone is an expert and many times it can be frustrating that they seem reluctant to do it. Here are some proven methods DonorDrive clients are using to get better fundraising performance from their event and campaign participants.
If you think you’re “bothering” your supporters by contacting them when not asking them to give or to participate in your event, you’re missing out on a great opportunity. Today’s supporters, especially Millennials and Boomers (probably 50% of your supporters base), expect more engagement from your organization, not less. If you’re not engaging to their expectation, you’re not building the relationship.
The day after your signature event, what you’d really love to do is take a vacation. But that’s usually not in the cards. There’s always so much to do with wrapping up all the lose ends, evaluating the successes and failure and jotting down notes for next year’s event. So we’ve created a schedule to make the process go more smoothly and make sure things get wrapped up tight.
As an executive director, before you can build that better board, you’re probably stuck with your current board for the time being. Let’s assume you have a worst-case scenario and have a difficult bunch on your hands. Maybe you’ve just started with this organization and inherited them. Or maybe you’ve fought with them for years and now realize you need to make peace in order to keep your job and make the organization work. While the relationship won't magically change, there are some things you can do to dramatically improve it.
The right board members that bring the right resources are a necessity to your organization. But it’s also important that you have the structures and protocols in place that help maintain the balance you’ve built. Executive directors can often feel that each committee is just another headache to manage. But having the correct committee structure can make your life (and your board's life) much easier. Committees are also good proving grounds to weed out problem supporters and for proving board candidates.
Diversity is what builds healthy ecosystems. In the same way, resource diversity can build a healthy board that can make your organization thrive. A board full of check writers no longer works. But a board full of volunteers who give time, but no money—that won’t work either. Your board’s resources need to be diverse and balanced.
Since 2008, nonprofits have seen an inevitable change that’s restructuring boards across North America: The traditional big-check writers on the board aren’t writing the big checks anymore. This presents executive directors with a prime opportunity to help reshape their board into one that's better suited to this millennium.
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