Executive directors at some organizations tend to think the board is a scapegoat for everything that goes wrong. Though the board can sometimes seem like a lump in the way of your nonprofit’s progress, you still have to work with them in order to get your job done. We called on our team of fundraising experts at DonorDrive that have the unique experience of working with boards in their jobs at nonprofits, as well as serving on boards. From their perspective of having seen the issues from both sides, we’ve created an eBook that gives you some of the most practical advice you’ll find for working with your board. In How to Build a Better Board we cover:
OneSight is a nonprofit that has provided vision care for 8.5 million underprivileged around the world. To accomplish this, they’ve had great support from Luxottica, the world’s largest eye care company. The tight bond between the company and nonprofit has enabled the two to effectively deliver on their mission of bringing sight to the world’s most needy.
There has been much research conducted about what motivates people to give. But most of it is focused on donating to the cause itself and not on peer-to-peer giving. The advice from this research, like “state a suggested donation amount,” is good to give your participants for increasing the size of their donations, but it doesn’t answer that fundamental question of what motivates a donor to click the donate button in the first place. Our research shows there are three key factors that motivate giving in peer-to-peer fundraising:
In events that fundraise through peer-to-peer, improving your communications to fundraisers can (and should be) a never-ending process. There’s always a better way to say something, or new programs and successes to share with your constituents. But it's common that organizations don’t update their messaging annually. We know how overwhelming your to-do list is and realize that updating notifications isn’t at the top. So we’ve done some research on this and prioritized each notification’s importance for fundraising. By just updating the top three, you can see a major improvement in your event totals.
The Giving USA 2015 Report is out today and shows a big positive swing for nonprofits. Overall giving is up 5% with $358 billion donated. Broken down, individual giving is up 5.7%, foundation giving is up 8.2%, bequest giving is up 15.5% and corporate giving is up 13.7%. Corporate and bequest giving have made big rebounds from down years. Overall giving in all sectors is up, which we feel shows the sound health of philanthropy in general. The strongest growth in giving was to arts, animal welfare and environmental causes (all smaller categories, 8% of all giving) when compared to religion, education and human services (those three combined are 60% of all giving.)
When the economy is going well it can cover up a lot of faults with signature events. A good economy may have served your event so well that you didn’t notice problems developing. But those issues become obvious when the economy goes sour and the money gets tight. As Warren Buffett said: when the tide goes out, you find out who’s naked. Low tide happened for many signature events across North America that weren’t run well. They had a lot of money coming in because the economy was good and it covered up the fact that the event was growing unhealthy.When the economy turned sour, it became the scapegoat for all the event’s problems. Now that the economy is getting better many the events are not recovering. That’s because they still have these common faults we’ve seen that they haven’t dealt with.
When your event revenue comes up short, it can be disastrous for your organization. If you can find a quick fix for that shortage of money, that’s great. But it doesn’t really help fix the problem for next year and the years to come. And it’s a problem you must fix for the long-term success of your organization.
This article gives you a series of questions that can help you determine where the problem lies. Don’t worry about blame. Just answer honestly so you can spot the problems.
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