There are so many factors that go into good alignment between a company and an organization, but it basically comes down to this: Your core mission and their core business will benefit each other.
When there’s that symbiosis, both company and nonprofit gain. Here are a few examples:
Once you’ve thoroughly evaluated your needs, there a few other considerations before choosing a corporate partner. A good relationship can run for a decade or more, so examining scenarios of outcomes can help you avoid the problems that are responsible for dissolving relationships in...
When it came to getting sponsorship dollars in years past, nonprofits often went year to year with their fingers crossed, never sure if that big sponsor would pull the plug and decide that philanthropy wasn’t in this year’s budget. But that’s changed as corporations have put a bigger emphasis on Cause Marketing. Companies don’t want to sponsor anymore: they’re looking to partner. They'll be evaluating your organization based on what you can do for them. Likewise, you need to evaluate all potential corporate partners based on the total impact they can have on your organization.
This seven-part series was written as a comprehensive guide for nonprofits who are looking to move beyond basic commercial sponsorship to long-term partnerships with corporations and gain the extensive benefits these relationships offer. What I’ll cover over the next few weeks are:
There’s much research out there on why people give, but specifically...why do peer-to-peer donors click the donate button? Every day our developers and UI Team here at DonorDrive work on making the donation process easier and faster across all devices. From 18 years of refining the online donation process, we know that the physics of making donating convenient definitely leads to more donations and more dollars. But we also remember that the key motivators that trigger a donor to give in peer-to-peer fundraising are related to emotions and personal relationships.
This time of year you tend to see a lot of blog posts about giving thanks. Topics like: "Your year-end thanks is the perfect time to make the ask." Or: “Time for the thanks, not the ask.” (I think we wrote that one a few years ago.) Though thanks is on our mind this time of year, it’s the kind of thing that needs to be creatively communicated to our supporters and sponsors all year.
Recently we had a few DonorDrive clients that had to delay or cancel their big walks and runs due to Hurricane Joaquin when it hit the East Coast. Organizations often have a contingency plan in place for such emergencies, but many times it hasn’t had real-world testing recently. To give you a little better idea what you could be up against, we talked with Ashley Husich, Associate Special Events Director for Children’s National about how they handled the postponing of their Race for Every Child.
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