We're delighted to announce that DonorDrive is among a select group of software providers that Omatic has chosen to sync with Raiser's Edge™ and Raiser's Edge NXT™ through their new ImportOmatic® 3.0. We decided to use this opportunity to talk with Omatic about how important constituent data has become to nonprofits.
It’s likely you still have board members who can write a big fat check. But they’ve probably never introduced you to their friends in the same way your participants have. Board members can be incredibly well connected with many philanthropic contacts and peer-to-peer fundraising is a great way to set up that introduction to your organization. Here are some ways to get your board to start fundraising:
We’re at the point where our phones are no longer regarded as an alternative to our desktop, they’re now our preferred way to do online. For some activities we still prefer a big screen and a big keyboard, like inputting data and maybe watching Netflix. But we’re now using our smartphones for reading and viewing that data and communicating. Smartphones are also rapidly being adopted as the device of choice for transactions, including donations. In peer-to-peer fundraising, we’ve seen a smartphone explosion at DonorDrive.
Executive directors at some organizations tend to think the board is a scapegoat for everything that goes wrong. Though the board can sometimes seem like a lump in the way of your nonprofit’s progress, you still have to work with them in order to get your job done. We called on our team of fundraising experts at DonorDrive that have the unique experience of working with boards in their jobs at nonprofits, as well as serving on boards. From their perspective of having seen the issues from both sides, we’ve created an eBook that gives you some of the most practical advice you’ll find for working with your board. In How to Build a Better Board we cover:
OneSight is a nonprofit that has provided vision care for 8.5 million underprivileged around the world. To accomplish this, they’ve had great support from Luxottica, the world’s largest eye care company. The tight bond between the company and nonprofit has enabled the two to effectively deliver on their mission of bringing sight to the world’s most needy.
There has been much research conducted about what motivates people to give. But most of it is focused on donating to the cause itself and not on peer-to-peer giving. The advice from this research, like “state a suggested donation amount,” is good to give your participants for increasing the size of their donations, but it doesn’t answer that fundamental question of what motivates a donor to click the donate button in the first place. Our research shows there are three key factors that motivate giving in peer-to-peer fundraising:
In events that fundraise through peer-to-peer, improving your communications to fundraisers can (and should be) a never-ending process. There’s always a better way to say something, or new programs and successes to share with your constituents. But it's common that organizations don’t update their messaging annually. We know how overwhelming your to-do list is and realize that updating notifications isn’t at the top. So we’ve done some research on this and prioritized each notification’s importance for fundraising. By just updating the top three, you can see a major improvement in your event totals.
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