Facebook’s new Donate Now button is a great fundraising tool that any nonprofit can use. When visitors to your organization’s Facebook Page tap the button, they’re taken to a fundraising page on your site. This audience is often one that hasn’t donated to your organization before and now they’ll have an easy way to give, as well as to explore your site.
In a few short years, the peer-to-peer fundraising space has evolved dramatically. Back in 2007 we started building DonorDrive when two of our large nonprofit clients expressed a similar need: they wanted innovative software that would make it easy for event participants to fundraise through their friends, family and coworkers. By continuing...
We’re always thinking how great it would be if we could get a few more of our event participants to raise a few more bucks. But what if you could get a dozen to raise $10,000 each? We did some digging into DonorDrive numbers to find the traits of event participants who raise $10,000 and over. We then compared these to the average participant in these same events to see what contributes to an Event Superstar’s bionic fundraising ability.
Last year at Dreamforce, we announced that DonorDrive connects with Salesforce through NGO Connect. This year at Dreamforce (in San Francisco September 15-18) we’re launching a second sync connector, this one for nonprofits using Salesforce through Nonprofit Starter Pack. So if your organization uses Salesforce Enterprise or Unlimited editions, you now have two ways to sync DonorDrive fundraising data to your Salesforce CRM.
#GivingTuesday is back on December 1st this year after it raised almost $50,000,000 last year. Despite that success, we’re hearing a lot of myths on the negatives of #GivingTuesday that need to be quelled in order to see its real value to your organization. The common myths: 1) “It’s a lot of work for little revenue.” 2) “We’re already doing a year-end campaign and we don’t want to cannibalize it.” 3) “Since any nonprofit can be involved, it will dilute our brand.
With peer-to-peer fundraising there's a new challenge facing nonprofits regarding the ownership of donor information. In the past, ownership was fairly simple: A donor wrote a check or charged their credit card to make a donation. The donor’s home address then determined their “home” office/chapter. The home office became owner of that donor, became the receiver of donor funds, controlled future communication and owned solicitation of the donor.
As DIY fundraising has become a standard revenue stream for so many nonprofits, many organizations are building strategies to maximize the effect of their DIY programs.
In the past, we’ve reported on some amazing personal campaigns, like a boy with diabetes who raised $150,000 for his bar mitzvah, a climber who raised $60,000 as he climbed Mt. Kilimanjaro and a guy who ran across the Brooklyn Bridge in stiletto heels to help rebuild a center for homeless teens. While these are wonderful stories, they’re the exceptions to the rule. Many DIY campaigns will generate a few hundred dollars. But in researching this infographic, we wanted to examine the success of the more impactful DIY campaigns to find out if there are patterns to their success that can be used in encouraging your own DIY fundraisers to be more successful.
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