So...are you ready for your Fall events?
Peer to Peer Event Planning
June 16, 2016
By Kevin Wolfe

Spring events have wound down and many of our DonorDrive clients have been recruiting for their Fall events. Even though you haven’t had time to catch your breath, now is the time to seriously prep for Fall. Here’s a useful checklist of things we’re seeing our clients get the jump on:

Who are the Cause Marketing stakeholders?
Fundraising Campaign Types
June 6, 2016
By Kevin Wolfe

At the dawn of Cause Marketing in the mid ’70s, the plan was to use the cause to help attract customers. As a matter of fact, the very first Cause Marketing campaign was to drive admissions to Marriott’s new Great America amusement park with March of Dimes as beneficiary. In the 40 years since, companies have realized that their cause can draw in a substantially larger audience than just customers. It’s expanded to any stakeholder that has an interest in the company. You’ll find all the following groups can become involved with a company’s cause:

Why peer-to-peer fundraising is the future of Cause Marketing.
Fundraising Campaign Types

Face it: Cause Marketing is becoming as competitive as selling products. A game changer for many companies’ success, Cause Marketing efforts can now outperform their traditional marketing. But, while a company may be successfully at selling a hundred-year-old product, they’re discovering that their Cause Marketing must evolve in order to keep up with their competitor’s Cause Marketing. 

The 7 stages of Cause Marketing engagement.
Peer to Peer Fundraising Best Practices

Many times companies evaluate the metrics of low-level cause engagement with their customers, such as a Facebook “like,” and call that a win. That’s a little like saying your product is a success based on a positive comment about it from focus group. If those positive comments don’t lead to sales numbers, that’s definitely not a win. And (as with your sales) your Cause Marketing has much deeper levels of commitment to your cause than a “like.” 
 

5 ways to retain a corporate partner.
Nonprofit Management and Leadership
May 20, 2016
By Ed Lord

With organizations focusing on long-term partnerships as opposed to annual or one-time sponsorships, it’s important that you work to retain those sponsors. It’s a given that your organization will deliver on promises to your corporate partner, but there are simple things you can do to ensure that you continue that partnership for years to come.

Spring is DIY season.
Fundraising Campaign Types
May 5, 2016
By Kevin Wolfe

Many organizations are discovering that Spring is a very successful time of the year to encourage supporters to create Do It Yourself peer-to-peer fundraising campaigns. There are two main reasons for this:

Is resistance to DIY keeping you from your next revenue stream?
Nonprofit Management and Leadership
April 14, 2016
By Kevin Wolfe

Many DonorDrive clients are generating substantial income through Personal Campaigns or complete Do It Yourself fundraising  programs. But we’re hearing that some organizations (maybe yours included?) are facing resistance from within that’s keeping them from starting a program. If you’re finding this opposition inside your organization, we thought it might be helpful for your plea if you had some straightforward answers to the most common questions from boards and executive staff.