There’s much research out there on why people give, but specifically...why do peer-to-peer donors click the donate button? Every day our developers and UI Team here at DonorDrive work on making the donation process easier and faster across all devices. From 18 years of refining the online donation process, we know that the physics of making donating convenient definitely leads to more donations and more dollars. But we also remember that the key motivators that trigger a donor to give in peer-to-peer fundraising are related to emotions and personal relationships.
This time of year you tend to see a lot of blog posts about giving thanks. Topics like: "Your year-end thanks is the perfect time to make the ask." Or: “Time for the thanks, not the ask.” (I think we wrote that one a few years ago.) Though thanks is on our mind this time of year, it’s the kind of thing that needs to be creatively communicated to our supporters and sponsors all year.
Recently we had a few DonorDrive clients that had to delay or cancel their big walks and runs due to Hurricane Joaquin when it hit the East Coast. Organizations often have a contingency plan in place for such emergencies, but many times it hasn’t had real-world testing recently. To give you a little better idea what you could be up against, we talked with Ashley Husich, Associate Special Events Director for Children’s National about how they handled the postponing of their Race for Every Child.
It’s a fact that many nonprofits don’t freely talk about to donors: It costs money to raise money. And even though peer-to-peer fundraising has greatly reduced these expenses (when compared to the more traditional solicitation methods like direct mail) there still are...
Last year every nonprofit was buzzing about that trendy, new, crowdfunding stuff. But this year...crickets.
A quick search of Google news shows crowdfunding articles that mention nonprofits are down 47%...
According to the last-released IRS numbers, Charitable Remainder Trusts (that fund legacy giving) have been on the decline since 2007. Though these stats are based on the 2012 tax year, we see no indication of any increase, despite the fact that the stock market has improved and that starting a CRT can have tax advantages.
For many organizations, endurance events have become a key part of their fundraising. As an example, recently DonorDrive clients raised over $1.25 million in the 2015 Chicago Marathon alone. Some of our clients have built complete third-party programs and run their own supporter teams in big marathons and big cycling events. Others have taken a more modest approach, encouraging their supporters to use a DIY campaign to fundraise around the endurance events they compete in. Whichever, this is a revenue stream we've watched grow substantially.
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