This fascinating stat is from the just-released, 61st annual Giving USA 2016 Report. As a member of the Giving Institute, we at DonorDrive delighted to see this year’s report again bring news that giving is up across America. A quick breakdown shows that:
Spring events have wound down and many of our DonorDrive clients have been recruiting for their Fall events. Even though you haven’t had time to catch your breath, now is the time to seriously prep for Fall. Here’s a useful checklist of things we’re seeing our clients get the jump on:
At the dawn of Cause Marketing in the mid ’70s, the plan was to use the cause to help attract customers. As a matter of fact, the very first Cause Marketing campaign was to drive admissions to Marriott’s new Great America amusement park with March of Dimes as beneficiary. In the 40 years since, companies have realized that their cause can draw in a substantially larger audience than just customers. It’s expanded to any stakeholder that has an interest in the company. You’ll find all the following groups can become involved with a company’s cause:
With organizations focusing on long-term partnerships as opposed to annual or one-time sponsorships, it’s important that you work to retain those sponsors. It’s a given that your organization will deliver on promises to your corporate partner, but there are simple things you can do to ensure that you continue that partnership for years to come.
Many organizations are discovering that Spring is a very successful time of the year to encourage supporters to create Do It Yourself peer-to-peer fundraising campaigns. There are two main reasons for this:
Many DonorDrive clients are generating substantial income through Personal Campaigns or complete Do It Yourself fundraising programs. But we’re hearing that some organizations (maybe yours included?) are facing resistance from within that’s keeping them from starting a program. If you’re finding this opposition inside your organization, we thought it might be helpful for your plea if you had some straightforward answers to the most common questions from boards and executive staff.
If you don't have a DIY program, the answer to that is pretty simple: Everybody.
Most major nonprofits already have DIY programs in place and the rest are currently adding DIY as a new revenue stream. So why is 2016 quickly becoming the Year of DIY? It's that organizations are seeing big benefits and almost no downside. A DIY program requires many less staff hours than a new event would and each campaign yields more than...
©1997-2016 Global Cloud® All Rights Reserved. DonorDrive® and Global Cloud® are registered trademarks of Global Cloud, Ltd. All other trademarks are registered marks of their respective owners.