Last year 700,000 donors took part in #GivingTuesday and raised $117 million. This international day of giving continues to grow quickly, with 150% more raised in 2015 over 2014. More big growth is predicted in 2016 and we're at the point that supporters are expecting all organizations will be offering #GivingTuesday opportunities for them to donate and fundraise.
Numerous reports have come out recently criticizing social media for a lackluster fundraising performance. And it’s true: If your organization is making the ask over your well-liked social media channels you may be surprised at the lack of response. That’s because social media is a tool best used by supporters, not organizations. What really gets the donations pouring in is when your participants share the story of why they’re involved in your event and ask their friends and family to give.
As more and more organizations find themselves trying new strategies to improve event revenue, we’re seeing many of our DonorDrive clients having great success by rewarding participant behavior that leads to better fundraising among a majority of their supporters. Here’s what we’re hearing is working well:
The prospect of meeting with a big brand can be terrifying. This meeting is the next step past getting your foot in the door and it can set the tone for a long-term, Cause Marketing partnership with the corporation. But if not handled well, it can end with: “Nice meeting you, but no thanks.” Here’s a list of best practices for making a good first impression:
It’s shocking to most nonprofits in the peer-to-peer fundraising space when they examine their event data and discover how many participants don’t raise a penny. It’s easy to write off the zero-dollar fundraiser as just part of doing business, but have you looked at how many you really have and how much of a drain it can be on your event? Causes that hold fundraising events, but don’t require fundraising can find that 80% of those who register don’t raise a dime. If your fundraising software is one that charges you by the record, you’re losing money just by having all those zero-dollar fundraisers loitering in your system. We asked DonorDrive staff members Ed Lord, Michelle Steed and Mike Malekoff for their expertise on the matter. From their time recently at the American Cancer Society, Leukemia & Lymphoma Society and JDRF, they've developed many techniques to minimize and eliminate zero-dollar fundraisers.
In these days when nonprofits are trying to eliminate the zero-dollar fundraiser, it’s surprising how organizations are reluctant to require peer-to-peer fundraising minimums for their events. While most cycling events and marathons require fundraising minimums, some into the thousands of dollars, we’re seeing more and more organizations that fundraise with DonorDrive successfully employing fundraising minimums at lesser amounts on walks as well. We spoke with Kim Kraus, in charge of Special Events at Children’s Hospital at Dartmouth-Hitchcock about their CHaD HERO event that uses DonorDrive's Required Fundraising feature. The CHaD HERO is a 5K walk, 10K hike, 5K run, half marathon, family fun run and day-long community festival. The CHaD HERO has had a minimum fundraising requirement for several years. Here’s how their minimums work: “Our current registration fee and fundraising minimum structure is:
Millennials are credited with being the most passionate generation to date, but still nonprofits struggle with how to harness that passion for their organization. It’s important to remember that the biggest value of Millennials to an organization is in participation, rather than in donations. As Millennials age, they're likely to give more, but right now it’s important to think of them as fundraisers for your organization rather than donors.
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