Despite what you may hear from the nay-sayers, we truly are in a golden age of marketing. And that applies to nonprofits just as much as it applies to for-profits. For all of us, there have been many changes as we have integrated digital into our marketing plans. But one thing hasn’t changed—the marketing budget hasn’t increased. Advertising spends might be smaller today, but there are many organizations that are having amazing results in marketing digitally. We spoke with Michelle Steed, Vice President of Client Success and Ed Lord, Chief Strategy Officer at DonorDrive about how nonprofits can be most effective with their marketing.
While social media is a great tool for your supporters to use for peer-to-peer fundraising, organizations have found the effectiveness of the updates from their official nonprofit account diminishing. That’s because most social channels are showing updates from businesses and nonprofits to fewer and fewer of their followers. The numbers for organic reach are down so low that your updates are seen by just a few percent of your followers. So you may have 2,000 followers on a social channel, but maybe 40 are seeing any given update. Meanwhile many nonprofits have found that paid promotion of posts or ads on social mediums can be very effective even with spends of $100 a month.
The purpose of our DonorDriven blog is to provide usable content to the Fundraising and Non-Profit communities at large. Mashable liked our article called “Why Your Non-Profit Needs to Stop Ignoring LinkedIn” and posted it in their Social Good section, the largest non-profit online news source...
This year the Peer-to-Peer Professional Forum Conference (formerly Run Walk Ride) has their 10th anniversary. As the largest conference supporting peer-to-peer fundraising, this event has helped well over a thousand organizations better their staff at fundraising and helped them raise untold millions more dollars for their causes through peer-to-peer. We're proud to be a long-term sponsor of this event, bringing knowledge and resources that will benefit their mission to each nonprofit. With the conference constantly growing, each year more new nonprofits attend. For newbies and those considering coming, here's a quick guide to the conference.
CASL, the Canadian Anti-Spam Law doesn’t just affect Canadian non-profits, it affects anyone sending email, SMS, IM or posting in social media that’s read on a Canadian computer. The law will take effect soon and levy a $10 million fine for companies and a $1 million fine for individuals who violate it. While the law is harsh, there are some exemptions for non-profits. The main difference in the new law is that all email will be opt-in as opposed to...
At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.
Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
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