The end of fall events is the time to catch your breath and take another look at your plans for 2017. If you’re like many of our DonorDrive clients, you’re using this time to examine data from this year’s events in order to find out what what made them successful and to determine what you can do to improve them next year. In DonorDrive, we added a great reporting tool this year called Event Insights. This helps our clients quickly see key metrics in their events by tracking trends, peaks and averages. This same examination can usually be done in other software through data exports to Excel. It’s more time intensive, but the data you gain is certainly worth the effort.
On November 1st at the Peer-to-Peer Fundraising Canada Conference, we sponsored a lunchtime contest and asked attendees to tweet the most compassionate act from their nonprofit this year. We thought we'd share a few of the great stories, all centered around the work that their supporters did for the cause.
When it came to compassion, some supporters gave their time and energy:
In the quest to better engage with Millennials, organizations often miss the obvious and fertile opportunity to partner with a startup as part of their Cause Marketing efforts. These unproven businesses can be ideal candidates based on the funding they can offer, their enthusiasm for the cause and the awareness they can generate for your organization. And if they become a success, these merits can multiply. Here are some of the key benefits of joining forces with a startup:
We often try to slice and dice event numbers in a myriad of complex ways to determine what makes our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple split in our data from DonorDrive events, identifying those raising better than average and those raising less.
We all know that many long-established signature events have been coming up flat. As a result organizations have been looking for new fundraising initiatives that will help them grow. Join us for a great webinar we're hosting with Peer-To-Peer Forum that features the Epilepsy Foundation’s extensive peer-to-peer program, which offers their supporters a myriad of ways to fundraise for the cause.
Dreamforce 2016 has sold out this year. That's an amazing feat for a conference with 150,000 tickets. With hundreds of speakers and over 2,000 sessions, getting the most of Dreamforce can be daunting, especially for nonprofits. So we'll help steer you through.
It’s easy to think that Cause Marketing appeals to a consumer with a different sensibility within a brand’s customer base. There’s been an assumption for years that current customers get gratification out of doing business with an ethical company and will continue doing business with them for that reason. But have we ever examined whether our traditional marketing and Cause Marketing may be appealing to two entirely different customers? An indication of this came from a Nielsen survey that shows that...
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