Marketing your organization today has never been more important, but nonprofit marketing budgets have never been tighter. The problem is that the free options to get your message out there, including traditional media and social channels, are quickly drying up. At the same time, more and more organizations are marketing savvy, so the competition for your cause has never been greater. In order to get your message seen, you need to build a budget and become one of those organizations that’s doing effective marketing.
Marketing your organization has never been more important. There are new nonprofits popping up every day competing for your donor dollar, so it’s important that your organization’s message is heard above the crowd. From the pages of our latest eBook, Marketing Your Nonprofit on Zero Budget, we’ve complied a list of the eight most important things to do in marketing your organization:
Ever noticed those little unobtrusive text ads at the top of results when you google something? These are Google AdWords. As an advertising vehicle for your nonprofit, you probably have never thought using search ads, but you certainly should if you’re trying to reach Millennials, the most passionate generation of fundraisers yet. If you’ve been doing your advertising through conventional channels like print, radio and TV, you’re probably not having much success reaching younger generations. That’s because Millennials aren’t on these channels. They’re on Spotify, YouTube and Reddit. And—numerous times a day—they’re also googling. Josh Weum, AdWords Digital Ambassador at Google explains why AdWords are working so well with Millennials when it comes to causes.
SEO content writing for non-profits.SEO content writing for non-profits.There’s a lot of mystery around Search Engine Optimization, but there really doesn’t need to be. By the time you’re finished with this post you can claim you’re a SEO expert. (Just like everybody else in the world.) The goal of SEO is to have your site recognized by search engines as having the most relevant content for their visitors who search for your...
At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.
But cheer up.
Despite what you may hear from the nay-sayers, we truly are in a golden age of marketing. And that applies to nonprofits just as much as it applies to for-profits. For all of us, there have been many changes as we have integrated digital into our marketing plans. But one thing hasn’t changed—the marketing budget hasn’t increased. Advertising spends might be smaller today, but there are many organizations that are having amazing results in marketing digitally. We spoke with Michelle Steed, Vice President of Client Success and Ed Lord, Chief Strategy Officer at DonorDrive about how nonprofits can be most effective with their marketing.
While social media is a great tool for your supporters to use for peer-to-peer fundraising, organizations have found the effectiveness of the updates from their official nonprofit account diminishing. That’s because most social channels are showing updates from businesses and nonprofits to fewer and fewer of their followers. The numbers for organic reach are down so low that your updates are seen by just a few percent of your followers. So you may have 2,000 followers on a social channel, but maybe 40 are seeing any given update. Meanwhile many nonprofits have found that paid promotion of posts or ads on social mediums can be very effective even with spends of $100 a month.
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