Why Facebook is the most powerful social channel for fundraising
Blog
March 24, 2017
By Kevin Wolfe

At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.

But cheer up.

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How to build and spend a nonprofit marketing budget when you have none: Part 1
Blog
March 1, 2017
By Kevin Wolfe, Michelle Steed, Ed Lord

Despite what you may hear from the nay-sayers, we truly are in a golden age of marketing. And that applies to nonprofits just as much as it applies to for-profits. For all of us, there have been many changes as we have integrated digital into our marketing plans. But one thing hasn’t changed—the marketing budget hasn’t increased. Advertising spends might be smaller today, but there are many organizations that are having amazing results in marketing digitally. We spoke with Michelle Steed, Vice President of Client Success and Ed Lord, Chief Strategy Officer at DonorDrive about how nonprofits can be most effective with their marketing.

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Peer-to-peer fundraising stats you can bank on in 2017
Blog
February 8, 2017
By Kevin Wolfe

At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.

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Peer-to-Peer Fundraising: How organizations are doubling their online revenue
Blog
February 1, 2017
By Kevin Wolfe

Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:

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DonorDrive/Peer-to-Peer Forum Conference Scholarship awarded to Megan Cammarata of the Summit Center
Blog
January 18, 2017
By Kevin Wolfe

The Peer-to-Peer Forum Conference is the largest event for nonprofits that depend on peer-to-peer fundraising for their revenue. Hundreds of staff from some of North America’s most prestigious and innovative organizations will gather in Atlanta on March 1st and 2nd to learn from the industry’s best and to share their successes with their peers. Each year DonorDrive awards the DonorDrive/Peer-to-Peer Forum Conference Scholarship to someone at a deserving nonprofit that will benefit from attending the conference. And each year our awardees tell us that their experience at the conference has led to organizational improvements that helped them better deliver on their mission.

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Fundraising flexibility that fuels regional and national growth.
Blog
January 4, 2017
By Kevin Wolfe

For the past few years we’ve seen a trend of organizations expanding their peer-to-peer fundraising solely from hosting signature events to now offering DIY fundraising, third-party fundraising, community fundraising, virtual programs and other options to retain current supporters and to attract new ones. Many are discovering a big hidden benefit in offering fundraising options: They’re encouraging new growth both regionally and nationally.

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Case Study: Children's Miracle Network Hospitals' big success with Google Ad Grants.
Blog
December 13, 2016
By Kevin Wolfe

A Google Ad Grant really is free money for nonprofits. Organizations that qualify for the program receive $120,000 a year in Google Ad Word advertising. This is a massive amount of in-kind advertising dollars that can be used to promote an organization’s brand, events and fundraising. Results vary greatly, but many organizations have used their Google Grant to get substantially more site traffic and they’ve also seen substantially more donations and dollars since starting the ads.

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