When an organization lands a meeting with a potential corporate sponsor, they often throw that opportunity away. Here’s what I mean: If you walk into a company and sheepishly ask them to sponsor your walk, there's a good chance you’ll be told that they already sponsor a walk. Meeting over.
Though you're asking for a large donation in the form of a sponsorship, you're actually thinking very small when you consider all the dollars a company has available. In the example above, it's obvious that the organization walked away with no money, but worse: they
We talked to DonorDrive’s Ed Lord and Michelle Steed about their years of experience in recruiting for events. And while we’d like to say there’s an easy solution for your recruitment problem, we can’t. As Michelle says: “I don’t want to understate just how hard it is to recruit. There’s no magic bullet for it.” That’s why in this article we’re not presenting you with a quick list of easy tips to solve your recruitment issues. This requires a much deeper conversation and a more complex strategy.
Ever noticed those little unobtrusive text ads at the top of results when you google something? These are Google AdWords. As an advertising vehicle for your nonprofit, you probably have never thought using search ads, but you certainly should if you’re trying to reach Millennials, the most passionate generation of fundraisers yet. If you’ve been doing your advertising through conventional channels like print, radio and TV, you’re probably not having much success reaching younger generations. That’s because Millennials aren’t on these channels. They’re on Spotify, YouTube and Reddit. And—numerous times a day—they’re also googling. Josh Weum, AdWords Digital Ambassador at Google explains why AdWords are working so well with Millennials when it comes to causes.
We did some digging into our clients’ peer-to-peer events in DonorDrive. In events that promote team fundraising, 59% of dollars come through teams. So when organizations focus on recruiting more teams and improving their performance, their event is more likely to grow. We suggest that you recruit now for the upcoming Fall event season to get the most from your fundraisers. Below we’ve listed the five most important elements of a team-building strategy.
Did you know more than half of your donors will cover payment processing fees for their donations when asked? In DonorDrive 52% of donors cover their processing fees when given the option. This has proven to lead to a 3% increase in overall event revenue. In our case study, Wayne Baldaro, Senior Program Manager of Fund, Development, and Events of the National Alliance on Mental Illness, explains this trend of giving a little more: “Now donors expect the additional ask. They expect the opportunity to do more. It’s becoming a standard in fundraising: another way for people to do additional good.”
At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.
But cheer up.
Despite what you may hear from the nay-sayers, we truly are in a golden age of marketing. And that applies to nonprofits just as much as it applies to for-profits. For all of us, there have been many changes as we have integrated digital into our marketing plans. But one thing hasn’t changed—the marketing budget hasn’t increased. Advertising spends might be smaller today, but there are many organizations that are having amazing results in marketing digitally. We spoke with Michelle Steed, Vice President of Client Success and Ed Lord, Chief Strategy Officer at DonorDrive about how nonprofits can be most effective with their marketing.
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