Canadian Anti-Spam Law starts July 1st: Is your nonprofit ready?

Whichever side of the Canadian border you're on, CASL affects us all. Nonprofits in Canada that send emails to supporters or international organizations that send email to even one donor in Canada will be affected when enforcement begins July 1, 2014.


Highlights of the new law:

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Storytelling that gets donations. Part 7: Spreading the word.

​Half of storytelling is the telling part. We'd all like to think our stories will tell themselves or that we can tell our story once and everyone hears it. But social media doesn't work that way. Although social channels don't like to admit their stats on this, if someone has 100 friends or followers, the number who actually see any given update is 1 to 15 people. A story needs to be posted multiple times for a majority of people in someone’s network to see...

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Storytelling that get donations. Part 6: Making movies.
January 2, 2014
By kwolfe

When supporters have the time and skill to create videos, theses can add to their fundraising success. Here's a sampling of effective videos from participants using DonorDrive. This video is a recap of the Mizzou Dance Marathon. Dance Marathon for Children's Miracle Network Hospitals encourages schools to do videos of each year's marathon. They typically have music and help capture the spirit of this very experiential event. This student-created video was used by many fundraisers to promote the 2013 Dance Marathon. 

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Storytelling that gets donations. Part 5: Get graphic.
January 2, 2014
By kwolfe

In our media rich world, donors are expecting stories to be told visually. Photos are easy for supporters to take on their camera phone and then upload it directly to a fundraising page.It's simple to do and it can mean a nice boost in donations...

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2014 DonorDrive Run Walk Ride Scholarship Recipient: Samantha Kellgren of LUNGevity

Run Walk Ride is North America's largest conference focused exclusively on fundraising through 'thon events. For nonprofits in the athletic event space this is an amazing opportunity to learn from experts at North America's most successful nonprofits, and compare notes at the continent's largest gathering of nonprofit peers. We created the annual DonorDrive Run Walk Ride Fundraising Conference Scholarship to give deserving nonprofits the opportunity to send a staff member to the conference and use the knowledge learned to improve their organization's fundraising.

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Storytelling that get donations. Part 4: Tell me about it.
January 2, 2014
By kwolfe

One stumbling block of storytelling is that your supporters may assume that their story needs to be long and complicated to get the point across, but that's not so. People are getting used to Twitter-length communication and a shorter story may be the most appropriate way to tell it. A simple paragraph with the right elements can be all that's needed. 

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7 ways Third Party Events revolutionize your fundraising.
February 28, 2013
By kwolfe

donordrive-run-walk-ride-logos2Third party events are events that your supporters create themselves through your fundraising software. These include campaigns created around participation in endurance events (like marathons or mud runs), celebrations (like weddings and birthdays), memorials for loved ones, virtual participation, or just about anything your supporters...

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Storytelling that get donations. Part 3: The secret to getting supporters to tell a great story.
January 3, 2014

To get your supporters to start telling their story you just need to ask: While that sounds too easy, the whole story lies in the reason a supporter donates, volunteers or participates in an event. Maybe their niece was just diagnosed with the illness your organization is fighting. Maybe they have a dog they saved from the pound and want to help your animal rescue. Maybe a personal connection compels them to help a...

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6 ways Team ASPCA made it easier to fundraise 118% more.
February 7, 2013
By kwolfe

Team ASPCA Logo DonorDriveTeam ASPCA is national endurance training and fundraising program. It's grown quickly since 2010 when they launched at the New York City Marathon. From the inception they wanted to make things extremely easy for participants and donors. They chose DonorDrive because of its simplicity for both participants and staff and then worked hard in every aspect of their events to make sure they never lose anyone to...

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Apply now for the DonorDrive Run Walk Ride Conference Scholarship.
November 8, 2013
By kwolfe

DonorDrive Run Walk Ride Scholarship LogoEvery year DonorDrive Social Fundraising software awards a scholarship to a nonprofit staffer to attend the Run Walk Ride Fundraising Conference in Atlanta. The 2014 conference happens February 25-26. Paul Ghiz, one of our Managing Partners at Global Cloud, makers of DonorDrive was instrumental in founding the DonorDrive Run Walk Ride Fundraising Conference Scholarship: “We sponsor the scholarship annually to give a deserving nonprofit the chance to attend and gain expertise from leaders and innovators in fundraising today. They take...

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