Infographic: Making a second ask really pays off.

Nonprofits are pretty happy when an event participant sends out an email to all their friends and family, talks about their participation in a Facebook update or tweets out the link to their fundraising page. But our recent study finds that almost half of the donations your supporters are raising for your cause are coming from the donor’s second visit (or later) to the fundraising page. To improve your peer-to-peer fundraising, your supporters must make many asks.

At DonorDrive, we’ve gathered much client input and have done a lot of testing with user interface design and made  our donation process as convenient as possible (with simpler donations forms, mobile-friendly fundraising pages, etc.). We know this has worked since it’s minimized bounce rate. But there are numerous other factors in the donor’s life that can hinder the donation process. Usually it boils down to the fact that donating wasn’t convenient at the time. In tracking the process we know that many donors first see the ask on their phone in an email or in a social update from the participant. Even...

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So...what's the plan for next year?

Question Icon DonorDriveIt’s that time? Already? We know for most of you, your fall events are well underway, but for everyone it’s time to start thinking about 2015. We have some practical advice for helping you create a schedule that can make 2015 go smoothly:

Do it now. What can you move off your plate to devote full attention to effectively planning next year? If you have a schedule firmly in place soon, maybe even before your...

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Effective onboarding: Fostering talent for your organization's future success.

There’s a serious industry-wide problem in retaining nonprofit staff, especially fundraisers. Raising money is a tough job to do. It‘s not for everyone, so there will always be some attrition of fundraising staff and frankly—this is a positive thing. But the real problem is that we lose good people who are capable of being good fundraisers because we don’t train them to be good fundraisers. To fix it, we have to dump our old ideas about onboarding and training. Then we need to invest in new ways to train new staff. The onboarding and training plan outlined below creates an environment that encourages loyalty and longevity, as well as... 

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Infographic: Seniors are big givers to Millennial events.

As the population grays, seniors are playing a bigger and bigger role in online fundraising. According to recent numbers from Dunham and Company, seniors are now just as likely to give online as those under 65. And as Baby Boomers head for retirement we’re gaining more seniors. It's easy to make assumptions about who seniors give to, but don't. Even if your events focus on Millennials, you may be missing out on donations from senior. DonorDrive stats show that Grandma and Grandpa are giving to their grandkids events. Though...

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Growing events through donor renewal.

I continually hear from organizations using peer-to-peer fundraising for their signature events that they're in a crisis right now. The problem? They've been steadily losing donors.

The first thing to understand is that it's not a donor crisis. It's a participant crisis. If you dig deep into your numbers, you'll find that you've also lost those participants in your peer-to-peer events that brought you the donors. We all know that when donors are giving to your run or walk, chances are they're not donating to your organization. They probably donated because a friend was a participant in that event and asked them to give. To renew that donor, you've got to renew that...

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How to eliminate the zero dollar fundraiser

What's shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have who don't raise a penny. These are usually people who signed up (probably because someone asked them to) but didn't get around to fundraising until they felt it was too late. Maybe they walked in your event, or maybe they quietly (with guilt or embarrassment) bowed out, hoping you wouldn't notice.

We tend to write off the zero-dollar fundraiser as just part of doing business. But have you looked at how many you really have? If it's less than 20%...

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Tags: fundraising, peer-to-peer
Why all the interest in fundraising with Third Party Programs?
June 24, 2014

Last fall when we published our free eBook The Complete Guide to Creating a Third Party Fundraising Program, interest in the topic was at its peak—or so we thought. Since then the number of downloads has continued to increase. A Google search for third party fundraising now shows over 3.5 million and there's a growing buzz about the term among the many nonprofits we talk to on a daily basis as well.

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Storytelling that gets donations, Part 9: The impact of storytelling on your revenue stream.
June 13, 2014

Changing your nonprofit to a storytelling culture will take few (if any) dollars. But it does require a commitment of valuable staff hours in planning, implementing and bringing it to life. And like any fundraising project that a nonprofit takes on: there must be a good return on your investment. Overall what storytelling will do for your organization is:

Increase donations Since people relate to storytelling better than sad stats, you can expect to see an increase in dollars. Nonprofits that...

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Beyond sponsorship: A better approach to corporate funding for nonprofits.

When an organization lands a meeting with a potential corporate sponsor, they often throw that opportunity away. Here's what I mean: If you walk into a company and sheepishly ask them to sponsor your walk, there's a good chance you'll be told that they already sponsor a walk. Meeting over.

Though you're asking for a large donation in the form of a sponsorship, you're actually thinking very small when you consider all the dollars a company has available. In the example above, it's obvious that the organization walked away with no money, but worse: they

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Check out our white paper on how responsive design doubles donations.

A: Responsive design is the current state of web-friendly delivery. Standard web pages are coded so they flex to fit the device they're seen on. When viewed on a smartphone, the page layout is modified so that all text is readable, all buttons are pushable and all images fit the screen. The person viewing the site gets the full content and function of the page, formatted specifically for their screen size.

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