As the population grays, seniors are playing a bigger and bigger role in online fundraising. According to recent numbers from Dunham and Company, seniors are now just as likely to give online as those under 65. And as Baby Boomers head for retirement we’re gaining more seniors. It's easy to make assumptions about who seniors give to, but don't. Even if your events focus on Millennials, you may be missing out on donations from senior. DonorDrive stats show that Grandma and Grandpa are giving to their grandkids events. Though...
I continually hear from organizations using peer-to-peer fundraising for their signature events that they're in a crisis right now. The problem? They've been steadily losing donors.
The first thing to understand is that it's not a donor crisis. It's a participant crisis. If you dig deep into your numbers, you'll find that you've also lost those participants in your peer-to-peer events that brought you the donors. We all know that when donors are giving to your run or walk, chances are they're not donating to your organization. They probably donated because a friend was a participant in that event and asked them to give. To renew that donor, you've got to renew that...
What's shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have who don't raise a penny. These are usually people who signed up (probably because someone asked them to) but didn't get around to fundraising until they felt it was too late. Maybe they walked in your event, or maybe they quietly (with guilt or embarrassment) bowed out, hoping you wouldn't notice.
We tend to write off the zero-dollar fundraiser as just part of doing business. But have you looked at how many you really have? If it's less than 20%...
Last fall when we published our free eBook The Complete Guide to Creating a Third Party Fundraising Program, interest in the topic was at its peak—or so we thought. Since then the number of downloads has continued to increase. A Google search for third party fundraising now shows over 3.5 million and there's a growing buzz about the term among the many nonprofits we talk to on a daily basis as well.
Changing your nonprofit to a storytelling culture will take few (if any) dollars. But it does require a commitment of valuable staff hours in planning, implementing and bringing it to life. And like any fundraising project that a nonprofit takes on: there must be a good return on your investment. Overall what storytelling will do for your organization is:
Increase donations Since people relate to storytelling better than sad stats, you can expect to see an increase in dollars. Nonprofits that...
When an organization lands a meeting with a potential corporate sponsor, they often throw that opportunity away. Here's what I mean: If you walk into a company and sheepishly ask them to sponsor your walk, there's a good chance you'll be told that they already sponsor a walk. Meeting over.
Though you're asking for a large donation in the form of a sponsorship, you're actually thinking very small when you consider all the dollars a company has available. In the example above, it's obvious that the organization walked away with no money, but worse: they
A: Responsive design is the current state of web-friendly delivery. Standard web pages are coded so they flex to fit the device they're seen on. When viewed on a smartphone, the page layout is modified so that all text is readable, all buttons are pushable and all images fit the screen. The person viewing the site gets the full content and function of the page, formatted specifically for their screen size.
One of the things you immediately notice about our staff here at DonorDrive is that we're all dedicated to doing good. Three of our team members showed what they were made of in this weekend's Tough Mudder in Mansfield, Ohio to benefit Wounded Warrior Project. This is a three-hour course but with the week of rain, the event was almost canceled on Friday when it was uncertain that the ATVs could navigate the mud to get to emergency vehicles. But it went on in the rain and cold to become a 4-5 hour course. DonorDrive's HR and Operations Associate Jamie Simms, Client Services Specialist Meghan Nash and Marketing Director Summer Crenshaw fought to course and conditions to finish.
Our DonorDrive clients are using their events hashtags all over social media to generate awareness, support and donations for their causes. To honor these identifiers that are making hashtag history today, we've created a Hashtag Hall of Fame on Pinterest.
Next week we'll release a white paper called Responsive Design Doubles Mobile Giving. It shows how responsive designed fundraising pages in DonorDrive have increased mobile donation dollars by 96%. The paper examines responsive design and shows why this method of delivering fundraising pages to mobile devices has been so effective for DonorDrive clients.