We want our runs and walks to go flawlessly so that our participants have a great experience. But it's often the little things that go wrong that a participant will never forget. Like: "I can't believe that I walked 10 miles and then had to stand in line 30 minutes to use the porta-potty."
That kind of thing is completely avoidable. A great event experience for your participants all comes down to good planning. And good planning comes down to a little simple math. Here are the formulas that have worked for me for years.
Has your email success been slipping? If donors and participants are just not opening and responding like they used to, it may not be a problem of donor retention, but one of skimping on email best practices. It's a good idea to go back every so often and remind yourself of the email basics that are proven to better engage your supporters and get more donations. Here are the seven most important things you can do to boost nonprofit email effectiveness.
Recently DonorDrive co-presented a Peer-to-Peer Professional Forum webinar on motivating participants with Andrew Valainis, Operations and Rider Manager of Climate Ride. This organization has exceptional success at turning their participants (40% have never fundraiser before) into super fundraisers. Climate Ride's five-day rides have a fundraising minimum of $2,800, yet riders on average raised almost $1,000 more. Here are some of Andrew's tips from the webinar on motivating event participants to raise more through their peer-to-peer fundraising efforts:
Recently we did some research and discovered that making your event team-centric is a great way to boost peer-to-peer donations and improve lagging participation. We compared team captains and team members in team-centric events to individuals in highly-successful events that rely mostly on individual fundraisers. Here's what we found:
When we say "thank you" to our supporters, we get that urge to follow it with "and we hope we can count on your support again next year." The ask is so ingrained in us it's hard not to put it at the end of our sentences. But the truth is, a little honest thanks—all by itself—is always appreciated by your supporters. And sometimes it can trigger more giving, even without asking. Here are some tips on sending an effective thank you email:
The Peer-to-Peer Professional Forum (formerly Run Walk Ride) is North America’s premier conference for peer-to-peer fundraisers. Whether you fundraise through runs, walks, rides or virtual fundraisers, this event provides the most focused conference in this space, including top speakers in the field, focused breakout sessions and the best networking with your peers imaginable. To say everyone walks away from this conference with great ideas and renewed enthusiasm is an understatement.
If you've been doing a year-end giving campaign December after December, you probably dread doing another. To spice up your year-end giving campaign a bit, we've come up with a big list of useful tips:
Brainstorm for an afternoon. Asking your staff, volunteers or board to come up with year-end ideas probably gets you the same old suggestions. Shake it up by asking a local restaurant that supports your organization for use of their party room for half a day and ask to throw in coffee and snacks. Off-site brainstorming sessions take everyone out of their element and can lead to new ideas.
#GivingTuesday was founded in 2012 by the 92nd Street Y and the United Nations as a global day to give back. It happens annually the Tuesday after Black Friday and occurs this year on December 2, 2014. A fascinating stat from last year is that #GivingTuesday doesn’t hurt your end-of-year campaign: Of those tracking #GivingTuesday campaigns last year, about 60% said they saw no drop in their separate year-end campaign and about 40% said they saw an increase in their year-end campaign.
Part of our culture here are Global Cloud comes from the fact that we're the team that builds DonorDrive Peer-To-Peer Fundraising software. Another part of our culture is that our employees have a history of giving back. (Many have worked for nonprofits before they joined us.) Every year Extra Life gives our staff a unique opportunity to get together on a Saturday to play games, to use the software we create and to fundraise for sick kids. Extra Life is a 24-hour, gaming-for-good virtual event put on by our long-standing client, Children's Miracle Network Hospitals.
For DonorDrive client World Vision, the Ebola virus has hit hard in Sierra Leone, a place they've very familiar with. They've been helping in the country since 1978 and their donors currently sponsor 5,300 children there.
A month ago, World Vision found themselves with an very immediate need. They just received a major donation of 210 pallets of latex gloves (4 million pairs) from McKesson Medical-Surgical. This supply is enough to meet the needs of every medical responder in Sierra Leone for six months. The current outbreak of Ebola is the worst in history and with 4,000 deaths in West Africa, surgical gloves will play a key role in...