At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.
But cheer up.
In online peer-to-peer fundraising, email has been the traditional communication tool for organizations to communicate with their participants. Organizations rely on it for recruiting, for communicating event details and for motivating their participants to fundraise. But when it comes to coaching, our latest research shows that text is a much more effective tool. Here’s the proof:
We just got back from this inspiring conference, the largest in the peer-to-peer fundraising space held March 1st and 2nd in Atlanta. Here are the highlights of the conference:
Over 450 attended this year, including DonorDrive clients from more two dozen organizations.
Despite what you may hear from the nay-sayers, we truly are in a golden age of marketing. And that applies to nonprofits just as much as it applies to for-profits. For all of us, there have been many changes as we have integrated digital into our marketing plans. But one thing hasn’t changed—the marketing budget hasn’t increased. Advertising spends might be smaller today, but there are many organizations that are having amazing results in marketing digitally. We spoke with Michelle Steed, Vice President of Client Success and Ed Lord, Chief Strategy Officer at DonorDrive about how nonprofits can be most effective with their marketing.
While social media is a great tool for your supporters to use for peer-to-peer fundraising, organizations have found the effectiveness of the updates from their official nonprofit account diminishing. That’s because most social channels are showing updates from businesses and nonprofits to fewer and fewer of their followers. The numbers for organic reach are down so low that your updates are seen by just a few percent of your followers. So you may have 2,000 followers on a social channel, but maybe 40 are seeing any given update. Meanwhile many nonprofits have found that paid promotion of posts or ads on social mediums can be very effective even with spends of $100 a month.
This year the Peer-to-Peer Professional Forum Conference (formerly Run Walk Ride) has their 10th anniversary. As the largest conference supporting peer-to-peer fundraising, this event has helped well over a thousand organizations better their staff at fundraising and helped them raise untold millions more dollars for their causes through peer-to-peer. We're proud to be a long-term sponsor of this event, bringing knowledge and resources that will benefit their mission to each nonprofit. With the conference constantly growing, each year more new nonprofits attend. For newbies and those considering coming, here's a quick guide to the conference.
At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.
©1997-2016 Global Cloud® All Rights Reserved. DonorDrive® and Global Cloud® are registered trademarks of Global Cloud, Ltd. All other trademarks are registered marks of their respective owners.