Infographic: Fundraising is a team sport
Blog
April 26, 2017
By Kevin Wolfe

For events that rely on peer-to-peer fundraising, teams have become the backbone. It’s easy to see why: 100 teams can bring you as much revenue as 1,000 individual participants. A team raises 10 times the dollars an individual participant raises.

For our latest infographic we dug deep into the numbers to see why teams are playing such a vital role in events and why making your event team-centric is a sound strategy for growth. In our data sample* of DonorDrive client events that made teams part of their fundraising, we discovered that more than half of the event revenue was generated by teams.

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A 5-point strategy to build Fall teams for more event revenue
Blog
April 18, 2017
By Kevin Wolfe

We did some digging into our clients’ peer-to-peer events in DonorDrive. In events that promote team fundraising, 59% of dollars come through teams. So when organizations focus on recruiting more teams and improving their performance, their event is more likely to grow. We suggest that you recruit now for the upcoming Fall event season to get the most from your fundraisers. Below we’ve listed the five most important elements of a team-building strategy.

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DonorDrive streamlines mobile giving
Blog
April 10, 2017
By Kevin Wolfe

Over the last 10 years, DonorDrive has focused on making online fundraising dramatically easier. We’ve been at the forefront of moving online donating away from the typing of card numbers and endless billing information that was once required in desktop donations. What we’ve moved it to is this: One-click giving by smartphone. This shift means more donations and more dollars for our nonprofit clients.

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Infographic: Supersize your donation with covered processing fees
Blog
April 3, 2017
By Kevin Wolfe

Our latest DonorDrive infographic examines the trend of giving your donors the option to cover the processing fees associated with their donation. We all know (including your donors) that it costs money to raise money. There are fees associated with receiving and processing donations online and today donors want to help you cover these costs by giving a little bit more. So why is this trend happening? As a society we expect to pay a little extra. The price of anything is never the real price anymore. There are always fees for something: shipping, service, upgrades, etc. The big difference when it comes to giving is that donors understand that the extra fees they’re paying are enabling the organization to do that much more good with the full force of their donation.

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Case Study: NAMI's donors cover more than $50,000 in processing fees
Blog
March 30, 2017
By Kevin Wolfe

Did you know more than half of your donors will cover payment processing fees for their donations when asked? In DonorDrive 52% of donors cover their processing fees when given the option. This has proven to lead to a 3% increase in overall event revenue. In our case study, Wayne Baldaro, Senior Program Manager of Fund, Development, and Events of the National Alliance on Mental Illness, explains this trend of giving a little more: “Now donors expect the additional ask. They expect the opportunity to do more. It’s becoming a standard in fundraising: another way for people to do additional good.”

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Why Facebook is the most powerful social channel for fundraising
Blog
March 24, 2017
By Kevin Wolfe

At first glance, Facebook doesn’t look like a place for nonprofits to play. Last year it was reported that Facebook’s reach is down 52% for businesses and 42% for pages and still declining. So your organization’s updates are seen by fewer and fewer people. To get your updates seen by more people you're now expected to pay to advertise—just like for-profit corporations.

But cheer up.

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Raise 60% more by coaching your participants through text notifications
Blog
March 16, 2017
By Kevin Wolfe, Michelle Steed, Ed Lord

In online peer-to-peer fundraising, email has been the traditional communication tool for organizations to communicate with their participants. Organizations rely on it for recruiting, for communicating event details and for motivating their participants to fundraise. But when it comes to coaching, our latest research shows that text is a much more effective tool. Here’s the proof:

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