Despite what you may hear from the nay-sayers, we truly are in a golden age of marketing. And that applies to nonprofits just as much as it applies to for-profits. For all of us, there have been many changes as we have integrated digital into our marketing plans. But one thing hasn’t changed—the marketing budget hasn’t increased. Advertising spends might be smaller today, but there are many organizations that are having amazing results in marketing digitally. We spoke with Michelle Steed, Vice President of Client Success and Ed Lord, Chief Strategy Officer at DonorDrive about how nonprofits can be most effective with their marketing.
This year the Peer-to-Peer Professional Forum Conference (formerly Run Walk Ride) has their 10th anniversary. As the largest conference supporting peer-to-peer fundraising, this event has helped well over a thousand organizations better their staff at fundraising and helped them raise untold millions more dollars for their causes through peer-to-peer. We're proud to be a long-term sponsor of this event, bringing knowledge and resources that will benefit their mission to each nonprofit. With the conference constantly growing, each year more new nonprofits attend. For newbies and those considering coming, here's a quick guide to the conference.
At DonorDrive, we regularly pore through a massive volume of data from our clients to spot the big trends in peer-to-peer fundraising. We thought we’d share some stats from our State of Peer-toPeer Fundraising Report 2017 that will definitely help you in your fundraising decisions for 2017.
Working closely with our DonorDrive clients, we get an in-the-trenches view of what’s happening in peer-to-peer fundraising. Once again, we’ve seen many of our clients grow their events, grow their campaigns and—more importantly—grow their organizations. In examining the event totals of DonorDrive clients raising more than $1 million online annually, we came across this amazing stat:
Peer-to-peer fundraising is a rapidly-changing field. Right now there are new challenges and new opportunities for all nonprofits that will determine whether 2017 will be a successful year for them or not. Each year we compile our State of Peer-to-Peer Fundraising Report, providing you with proven best practices and fresh thought leadership, all backed by statistics from hundreds of thousands of participants and donors, as well as millions raised through organizations successfully fundraising with DonorDrive.
The Peer-to-Peer Forum Conference is the largest event for nonprofits that depend on peer-to-peer fundraising for their revenue. Hundreds of staff from some of North America’s most prestigious and innovative organizations will gather in Atlanta on March 1st and 2nd to learn from the industry’s best and to share their successes with their peers. Each year DonorDrive awards the DonorDrive/Peer-to-Peer Forum Conference Scholarship to someone at a deserving nonprofit that will benefit from attending the conference. And each year our awardees tell us that their experience at the conference has led to organizational improvements that helped them better deliver on their mission.
A big reason nonprofits have had event revenue come up flat in recent years is poor participant retention. When retention goes down, you have to recruit even more participants than in previous years just for your event to break even. With their years of event success, DonorDrive’s Ed Lord and Michelle Steed give us some proven best practices for...
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