The latest DonorDrive release includes new features for Personal Campaigns, a tool that will have an important impact in online fundraising. Personal Campaigns let your supporters create their own campaigns to raise money and awareness for your cause. We asked guest author Melissa Brown, former editor of Giving USA, to comment on the importance these campaigns will play on the future of fundraising.
Over the last few years, we've seen many changes at the very core of giving that are seriously affecting non-profits. Giving patterns are dramatically different today than what they were just a few years ago. Where non-profits used to depend on a few fat checks, they're finding themselves more dependent on the extended networks of advocates and a larger group of smaller donors. While this is happening across the board, it's most obvious with younger generations.
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