If a corporation is talking to you, they’ve already done at least a preliminary evaluation of your organization. But you want to make sure they do a thorough evaluation, or at least know that you’ve given them the opportunity. It’s possible that your evaluation of them failed to turn up an important element that signals a bad fit, but that their evaluation of you will spot it. Make sure you give them whatever information they ask for and that they have complete access to your organization. If you’re transparent with them, they’re more likely to be transparent with you. That helps for both sides to make sure the fit is good.
There are so many factors that go into good alignment between a company and an organization, but it basically comes down to this: Your core mission and their core business will benefit each other.
When there’s that symbiosis, both company and nonprofit gain. Here are a few examples:
Once you’ve thoroughly evaluated your needs, there a few other considerations before choosing a corporate partner. A good relationship can run for a decade or more, so examining scenarios of outcomes can help you avoid the problems that are responsible for dissolving relationships in...
When it came to getting sponsorship dollars in years past, nonprofits often went year to year with their fingers crossed, never sure if that big sponsor would pull the plug and decide that philanthropy wasn’t in this year’s budget. But that’s changed as corporations have put a bigger emphasis on Cause Marketing. Companies don’t want to sponsor anymore: they’re looking to partner. They'll be evaluating your organization based on what you can do for them. Likewise, you need to evaluate all potential corporate partners based on the total impact they can have on your organization.
This seven-part series was written as a comprehensive guide for nonprofits who are looking to move beyond basic commercial sponsorship to long-term partnerships with corporations and gain the extensive benefits these relationships offer. What I’ll cover over the next few weeks are:
The DonorDrive State of Peer-to-Peer Fundraising 2016 Report was released last week and it's loaded with fresh stats. We feel these will be a big help in formulating your organization's fundraising strategy and in increasing revenue in 2016. Here are some important trends we've spotted:
The world of peer-to-peer fundraising changes exceptionally fast. And for a nonprofit to keep up on the current trends that will increase your peer-to-peer fundraising this year, you need to know how the most successful organizations are staying ahead of the curve and thriving in today's environment. Annually we compile this data, backed by statistics from thousands of events and campaigns and over a million participants in the DonorDrive State of Peer-to-Peer Fundraising Report. So much is happening right now that we more than doubled the size of the 2016 report. Topics include:
©1997-2016 Global Cloud® All Rights Reserved. DonorDrive® and Global Cloud® are registered trademarks of Global Cloud, Ltd. All other trademarks are registered marks of their respective owners.