The game has definitely changed. The most successful nonprofits have looked beyond basic sponsorship and are forming long-term partnerships with corporations. Ed Lord’s new eBook How to Choose a Corporate Partner: for Nonprofits is a complete guide to finding, qualifying and partnering with the best choice in corporations for a lasting relationship. Here are key findings from the eBook:
Social media is accused of driving society apart. But those who see things that way tend to be people clinging to old ways and failing to see the ways that social media is bringing us all closer together. The reality is that social media can create a new, more intimate sense of community. Every one of us has connected with a long-lost friend or relative on Facebook. People who have moved across the country or to the other side of world keep those at home constantly updated on their life via Twitter. And online groups connect people with similar interests across the globe.
At DonorDrive we regularly publish eBooks, white papers and infographics with excellent thought leadership pieces, powerful best practices advice and meaningful peer-to-peer statistics we've pull from hundreds of thousand of donors and participants and hundreds of millions of dollars donated in DonorDrive annually.
This fascinating stat is from the just-released, 61st annual Giving USA 2016 Report. As a member of the Giving Institute, we at DonorDrive delighted to see this year’s report again bring news that giving is up across America. A quick breakdown shows that:
Spring events have wound down and many of our DonorDrive clients have been recruiting for their Fall events. Even though you haven’t had time to catch your breath, now is the time to seriously prep for Fall. Here’s a useful checklist of things we’re seeing our clients get the jump on:
At the dawn of Cause Marketing in the mid ’70s, the plan was to use the cause to help attract customers. As a matter of fact, the very first Cause Marketing campaign was to drive admissions to Marriott’s new Great America amusement park with March of Dimes as beneficiary. In the 40 years since, companies have realized that their cause can draw in a substantially larger audience than just customers. It’s expanded to any stakeholder that has an interest in the company. You’ll find all the following groups can become involved with a company’s cause:
With organizations focusing on long-term partnerships as opposed to annual or one-time sponsorships, it’s important that you work to retain those sponsors. It’s a given that your organization will deliver on promises to your corporate partner, but there are simple things you can do to ensure that you continue that partnership for years to come.
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