When we say "thank you" to our supporters, we get that urge to follow it with "and we hope we can count on your support again next year." The ask is so ingrained in us it's hard not to put it at the end of our sentences. But the truth is, a little honest thanks—all by itself—is always appreciated by your supporters. And sometimes it can trigger more giving, even without asking. Here are some tips on sending an effective thank you email:
The Peer-to-Peer Professional Forum (formerly Run Walk Ride) is North America’s premier conference for peer-to-peer fundraisers. Whether you fundraise through runs, walks, rides or virtual fundraisers, this event provides the most focused conference in this space, including top speakers in the field, focused breakout sessions and the best networking with your peers imaginable. To say everyone walks away from this conference with great ideas and renewed enthusiasm is an understatement.
If you've been doing a year-end giving campaign December after December, you probably dread doing another. To spice up your year-end giving campaign a bit, we've come up with a big list of useful tips:
Brainstorm for an afternoon. Asking your staff, volunteers or board to come up with year-end ideas probably gets you the same old suggestions. Shake it up by asking a local restaurant that supports your organization for use of their party room for half a day and ask to throw in coffee and snacks. Off-site brainstorming sessions take everyone out of their element and can lead to new ideas.
#GivingTuesday was founded in 2012 by the 92nd Street Y and the United Nations as a global day to give back. It happens annually the Tuesday after Black Friday and occurs this year on December 2, 2014. A fascinating stat from last year is that #GivingTuesday doesn’t hurt your end-of-year campaign: Of those tracking #GivingTuesday campaigns last year, about 60% said they saw no drop in their separate year-end campaign and about 40% said they saw an increase in their year-end campaign.
Part of our culture here are Global Cloud comes from the fact that we're the team that builds DonorDrive Peer-To-Peer Fundraising software. Another part of our culture is that our employees have a history of giving back. (Many have worked for nonprofits before they joined us.) Every year Extra Life gives our staff a unique opportunity to get together on a Saturday to play games, to use the software we create and to fundraise for sick kids. Extra Life is a 24-hour, gaming-for-good virtual event put on by our long-standing client, Children's Miracle Network Hospitals.
For DonorDrive client World Vision, the Ebola virus has hit hard in Sierra Leone, a place they've very familiar with. They've been helping in the country since 1978 and their donors currently sponsor 5,300 children there.
A month ago, World Vision found themselves with an very immediate need. They just received a major donation of 210 pallets of latex gloves (4 million pairs) from McKesson Medical-Surgical. This supply is enough to meet the needs of every medical responder in Sierra Leone for six months. The current outbreak of Ebola is the worst in history and with 4,000 deaths in West Africa, surgical gloves will play a key role in...
If you’ve had problems with your signature events just not bringing in the dollars they used to, you’re not alone. While it's a trend that’s happening across North America, there are many events that are both growing and improving their participant fundraising at an amazing rate. One event that’s excelled at turning their participants into big fundraisers is Climate Ride. They’ve set a $2800 fundraising minimum for their rides and then get many participants to raise substantially more. You can find out how they do it in DonorDrive’s webinar in partner with PeerToPeer Professional Forum and Climate Ride.
Connecting enterprise-level event fundraising to a CRM has been a headache for many organizations. For most, either the fundraising software couldn’t handle complex fundraising needs and national events or the CRM was very user unfriendly, if the two integrated at all. We’re happy to tell you today: that's all changed. DonorDrive Peer-To-Peer Fundraising software seamlessly integrates with Salesforce, the #1 CRM.
Recently we finished an intense series of posts called Storytelling That Gets More Donations. As its turns out, storytelling is not the mystical mumbo jumbo it's made out to be. Instead it's a simple thing that can be easily taught and tracked for its ROI (as well as its impact) on your organization. We've put all this useful content into an easy-to-digest eBook that's available for free. For this post, we've gleaned a few of the key learning from...
Nonprofits are pretty happy when an event participant sends out an email to all their friends and family, talks about their participation in a Facebook update or tweets out the link to their fundraising page. But our recent study finds that almost half of the donations your supporters are raising for your cause are coming from the donor’s second visit (or later) to the fundraising page. To improve your peer-to-peer fundraising, your supporters must make many asks.
At DonorDrive, we’ve gathered much client input and have done a lot of testing with user interface design and made our donation process as convenient as possible (with simpler donations forms, mobile-friendly fundraising pages, etc.). We know this has worked since it’s minimized bounce rate. But there are numerous other factors in the donor’s life that can hinder the donation process. Usually it boils down to the fact that donating wasn’t convenient at the time. In tracking the process we know that many donors first see the ask on their phone in an email or in a social update from the participant. Even...